MARKETING RESEARCH - Pearson
Chapter 19 Factor Analysis 580 Chapter 20 Cluster Analysis 606 Chapter 21 Multidimensional Scaling and Conjoint Analysis 632 Chapter 22 Structural Equation Modeling and Path Analysis 664 Chapter 23 Report Preparation and Presentation 699 CASES Running Case with Real Data Case 1.1 HP: Using Marketing Research to Gain a Competitive Edge 726 ...
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