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Methods for Valuing Customer Relationships: Use …

Methods for Valuing Customer Relationships: Use …

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70 INSIGHTS • SPRING 2016 www .willamette .com Methods for Valuing Customer . Relationships: Use of the Multi-Period Excess Earnings Method or the Distributor Method? Lisa H. Tran and Irina Vrublevskaya

  Customer, Methods, Relationship, Valuing, Methods for valuing customer relationships, Methods for valuing customer

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