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UNDERSTANDING CUSTOMERS - PROFILING AND …

UNDERSTANDING CUSTOMERS - PROFILING AND …

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UNDERSTANDING CUSTOMERS - PROFILING AND SEGMENTATION Mircea Andrei SCRIDON Babes Bolyai University of Cluj-Napoca Abstract: In any industry, the first step to finding and creating profitable customers is

  Customer, Understanding, Profiling, Segmentation, Understanding customers profiling and, Understanding customers profiling and segmentation

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