Graphic Design - Oakland Community College

1 Graphic Design 1 Graphic DesignDegrees Graphic Design ( ) ( ) Graphic Design CoursesGRD 1100 Graphic Design ..3 Credit HoursEquivalent: GCA 1100 English/ESL Placement: Placement into ENG : GRD 1120 This course covers the fundamental elements of Design and visualcommunication. With the use of art tools, students will be introducedto creating projects that solve Design problems and are aestheticallyappealing. The study of color and value begin in this course. Other topicsinclude scale, proportion, rhythm, motion, balance, shape, line and textureas they apply to a variety of Design projects. BILLABLE CONTACTHOURS: 3 GRD 1120 Typography in Design .

2 3 Credit HoursEquivalent: GCA 1120,ART 1030 English/ESL Placement: Placement into ENG : GRD 1100 This course introduces the fundamentals of letterforms and typographydesign using manual processes through multiple exercises. This courseintroduces the study of letterforms, their differences of style and how toapply typographical solutions to Graphic Design projects. The course alsocovers type history and its cultural impact. BILLABLE CONTACT HOURS:3 GRD 1160 Advertising Design ..3 Credit HoursEnglish/ESL Placement: Placement into ENG : GRD 1100 and GRD 1120; or departmental course instructs students on both traditional advertising techniquesthat include the 'art of persuasion' and experiential advertising.

3 Studentswill learn how to problem solve and create advertising solutions with theuse of conceptual thinking skills. This class involves brainstorming inteams and alone to create advertising messages with the use of visualsthat motivate consumers to purchase products or a service. Projects areapplied in digital platforms, print, public environments, and social CONTACT HOURS: 3 GRD 1210 Rendering Techniques ..3 Credit HoursEquivalent: GCA 1210 English/ESL Placement: Placement into ENG : GRD 1100 This course explores a variety of rendering applications used inadvertising, Graphic Design and the multimedia profession.

4 Renderingstyle concentration is bold, crisp and direct that produce creatively renderprojects such as objects, surfaces, and motion graphics. The coursecovers visual storytelling. BILLABLE CONTACT HOURS: 3 GRD 1310 Graphic Design User Interface ..3 Credit HoursEnglish/ESL Placement: Placement into ENG : GRD 1210 and GRD 1850 This course offers instruction in user interface (UI) and user experience(UX) Design platforms for the Graphic designer. With the use of designskills, students will create visual communication in digital will be responsible to read wire frames and with the use oftypography, color, imagery and composition bring a digital experience tolife.

5 BILLABLE CONTACT HOURS: 3 GRD 1320 Digital Typography ..3 Credit HoursEquivalent: GRD 2220,GCA 2220,GCA 1220,ART 1620 English/ESL Placement: Placement into ENG : GRD 1120 and GRD 1850 This course builds on the foundation of basic typography skills andintroduces students into the digital perspective. Emphasis is on developinggraphic Design projects using type in real-world applications suchas signage programs, packaging and vehicle graphics. This courseintroduces aesthetic types use within motion graphics. BILLABLECONTACT HOURS: 3 GRD 1401 Graphic Design Internship ..1 Credit HourEnglish/ESL Placement: Placement into ENG : GRD 1750 GRD 1850 GRD 2450 and consent of experience is arranged at an appropriate job location providingthe student with an opportunity to apply skills and refine techniques inthe actual work environment.

6 Student self assessment and supervisoryevaluations will be the basis for determining student performance. Aminimum of 45 hours of work experience will be required for each hour ofcredit earned. BILLABLE CONTACT HOURS: 1 GRD 1402 Graphic Design Internship ..2 Credit HoursEnglish/ESL Placement: Placement into ENG : GRD 1750 GRD 1850 GRD 2450 and consent of experience is arranged at an appropriate job location providingthe student with an opportunity to apply skills and refine techniques inthe actual work environment. Student self assessment and supervisoryevaluations will be the basis for determining student performance.

7 Aminimum of 45 hours of work experience will be required for each hour ofcredit earned. BILLABLE CONTACT HOURS: 2 GRD 1403 Graphic Design Internship ..3 Credit HoursEnglish/ESL Placement: Placement into ENG : GRD 1750 GRD 1850 GRD 2450 and consent of experience is arranged at an appropriate job location providingthe student with an opportunity to apply skills and refine techniques inthe actual work environment. Student self assessment and supervisoryevaluations will be the basis for determining student performance. Aminimum of 45 hours of work experience will be required for each hour ofcredit earned. BILLABLE CONTACT HOURS: 3 GRD 1404 Graphic Design Internship.

8 4 Credit HoursEnglish/ESL Placement: Placement into ENG : GRD 1750 GRD 1850 GRD 2450 and consent of experience is arranged at an appropriate job location providingthe student with an opportunity to apply skills and refine techniques inthe actual work environment. Student self assessment and supervisoryevaluations will be the basis for determining student performance. Aminimum of 45 hours of work experience will be required for each hour ofcredit earned. BILLABLE CONTACT HOURS: 4 GRD 1450 Brand Identity Design ..3 Credit HoursEquivalent: GCA 2250,GCA 1250 English/ESL Placement: Placement into ENG : GRD 1160 GRD 1750 and GRD 1850 This course offers an in-depth look at the brand identity Design processfrom research, strategic planning through concept Design to an integratedbrand campaign.

9 The course also explores the elements of a successfulbrand and how a brand identity works across different CONTACT HOURS: 32 Graphic DesignGRD 1750 Computer Design ..4 Credit HoursEquivalent: GCA 1750 English/ESL Placement: Placement into ENG : GRD 1100 and GRD 1120 This course provides students with an introduction to the computertechniques used by professional Graphic designers in the creation ofcatalogs, campaigns, posters, logos, newsletters, business graphics, andsimilar publications. The course covers how to Design and apply grids forconsistent professional layouts. Students will be introduced to the useof electronic peripherals, such as scanners and printers, to prepare theirwork correctly for reproduction.

10 BILLABLE CONTACT HOURS: 4 GRD 1850 Digital Illustration ..4 Credit HoursEquivalent: GCA 1850 English/ESL Placement: Placement into ENG : GRD 1100 and GRD 1120 This course covers the techniques employed by professional designersand illustrators in the creation of digitally generated illustrations. Thesetechniques include application of Bezier curves, gradients, auto tracingand other image manipulation tools, importation of external images, andpreparation for artwork output for processing by service bureaus andprinters. Prior Macintosh experience is recommended but not CONTACT HOURS: 4 GRD 2100 Graphic Systems Design .