FRÉDÉRIC F. B - Boston University

1 Revised 2/14/17 Page 1 of 22 FR D RIC F. BRUNEL Boston University School of Management 270 Ocean Street Department of Marketing Lynn, MA 01902 595 Commonwealth Avenue (781) 477-9266 Boston , MA 02215 : (617) 353-4609 Fax: (617) 353-4098 e-mail: Education 1998 in Marketing, University of Washington. 1992 , Illinois State University (top of class) 1989 in Business Administration, Ecole Sup rieure des Sciences Commerciales d'Angers (ESSCA) Angers, France (graduated in top 5%). Academic Positions Boston University , School of Management Associate Professor of Marketing with Tenure & Dean s Research Fellow, since September 2007 Assistant Professor of Marketing, March 1998- August 2007 Marketing Instructor, September 1997 to March 1998 University de Lorraine, Metz France, Visiting Research Professor, Summer 2014 Delft University of Technology, The Netherlands, Department of Product Innovation and Management Visiting Scholar, 2005 (November-December) University of Washington, School of Business Instructor, 1994-1997 Teaching Assistant, 1992-1994 Publications 1.

2 Kiani, Soroosh, Dinesh Kurian, Stanislav Henkin, Pranjal Desai, Fr d ric Brunel and Robert Poston (2016) Direct to Consumer Advertising of Robotic Heart Bypass Surgery: Effectiveness, Patient Satisfaction and Clinical Outcomes, International Journal of Pharmaceutical And Healthcare Marketing, Vol. 10 (4), [Lead Article] 2. Kareklas, Ioannis, Fr d ric F. Brunel and Robin A. Coulter (2014) Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences, Journal of Consumer Psychology, Vol. 24 (1), pp. 87-95. 3. Toder-Alon, Anat, Fr d ric F. Brunel and Susan Fournier (2014), Word-of-Mouth Rhetorics in Social Media Talk , Journal of Marketing Communications, Vol. 20 (1-2), pp. 42-64. 4. Lawrence, Benjamin, Susan Fournier and Fr d ric Brunel (2013), When Companies Don t Make The Ad: A Multi-Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising, Journal of Advertising, Vol.

3 42 (4), pp. 292-307. Measure developed for this article, to be reprinted in Volume 8 of the Marketing Scales Handbook. 5. Venkatesh, Alladi, Theresa Digerfeldt-M nsson, Fr d ric Brunel, and Steven Chen.(2012) Design Orientation: a Grounded Analysis of Design Thinking and Action , Marketing Theory, Vol. 12 (3), pp. 289-309. Fr d ric F. Brunel Revised 2/14/17 Page 2 of 22 6. Mugge Ruth, Fr d ric F. Brunel, and Jan P. L. Schoormans (2012) Consumer Response to Aesthetic Mass Customization, Journal of Creative Management, Vo .4 (3), pp. 3-34. 7. Brunel, Fr d ric F., Utter, Deborah (2009). Phillips Foods, Inc.: Introducing King Crab to the Trade (pp. 20 pages). London, Ontario: Ivey Publishing, # 909A04. Reprinted in Cases in Marketing Management (The Ivey Casebook Series), edited by Kenneth E. Clow and Donald Baack. 8. Brunel, Fr d ric F., Utter, Deborah (2009). Teaching Note. Phillips Foods, Inc.

4 : Introducing King Crab to the Trade (pp. 18 pages). London, Ontario: Ivey Publishing, # 809A04. 9. Susan Fournier, and Fr d ric F. Brunel (2008), Todos Somos Publicistas [We are All Advertisers], Mercadotecnia, Expansi n, May 26, pp. 103-104. 10. Nelson, Michelle R., Fr d ric F. Brunel, Magne Suppehellen and Rajesh V. Manchanda (2006), Effects of Culture, Gender and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures , Journal of Consumer Psychology, Vol. 16(1), pp. 45-56. [ranked 7th most read/downloaded article in the Journal of Consumer Psychology archives 2/2007] 11. Brunel, Fr d ric F. and Jonathan D. Hibbard (2006), Using Innovations in Student Teaming to Leverage Cross-Functional and Marketing Learning: Evidence from a Fully Integrated Undergraduate Core , Marketing Education Review, Fall, Vol. 16 (3), p15-23. 12. Brunel, Fr d ric F.

5 And Jonathan D. Hibbard (2006), Teams That Work. The Science Behind the Art of Cross-Functional Team Learning , Builders and Leaders, Spring, pp. 20-23. 13. Brunel, Fr d ric F, Brian Tietje and Anthony Greenwald (2004), Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition? , Journal of Consumer Psychology, Vol. 14(4), pp. 385-403. [ranked # 6 most cited article published in JCP in the last five years based on Google Scholar 01/2007 - ranked 4th most accessed article in the JCP archives 2/2007] 14. Ruth, Julie A., Fr d ric F. Brunel and Cele Otnes (2004), An Investigation of the Power of Emotions in Relationship Realignment: The Gift Recipient s Perspective , Psychology and Marketing, Vol. 21(1), pp. 29-52. 15. Bloch, Peter H., Fr d ric F. Brunel and Todd J. Arnold (2003), Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement , Journal of Consumer Research, Vol.

6 29(4), pp. 551-565. 16. Brunel, Fr d ric F, and Michele R. Nelson (2003), Message Order Effects and Gender Differences in Advertising Persuasion: A Developmental Study among College Students , Journal of Advertising Research, Vol. 43(3), pp. 330-341. 17. Gregan-Paxton, Jennifer, Jonathan Hibbard, Fr d ric F. Brunel and Pablo Azar (2002), So That s What That is : Examining the Impact of Analogy on Consumers Knowledge Development for Really New Products , Psychology and Marketing, Vol. 19(6), pp. 533-550. 18. Brunel, Fr d ric F. and Jonathan D. Hibbard (2002), CRM and the Test of Time. Does Familiarity Keep Breeding Profits? , Builders and Leaders, Fall, pp. 25-27. 19. Ruth, Julie A., Fr d ric F. Brunel and Cele Otnes (2002), Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed Emotions Context , Journal of the Academy of Marketing Science, Vol.

7 30(1), pp. 44-58.[article ranked in the top 50 (45th) most cited articles in JAMS] 20. Hibbard, Jonathan, Fr d ric F. Brunel, Rajiv Dant and Dawn Iacobucci (2001), Does Relationship Marketing Age Well? , Business Strategy Review, Vol. 12 (4), pp. 29-35. 21. Brunel Fr d ric F. and Michelle Nelson (2000), Explaining Gendered Responses to Help-Self and Help-Others Charity Ad Appeals: the Mediating Role of World-Views , Journal of Advertising, Vol. 29(3), pp. 15-28. Fr d ric F. Brunel Revised 2/14/17 Page 3 of 22 22. Ruth, Julie A., Cele Otnes and Fr d ric F. Brunel (1999), Gift Receipt and the Reformulation of Interpersonal Relationships , Journal of Consumer Research, Vol. 25(4), Book Chapters 1. Sogut, Cansu, Fr d ric Brunel, and Barbara Bickart (2015) Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content in Consumer Psychology in a Social Media World, Eds.

8 Claudiu Dimofte, Curtis Haugtvedt, and Richard Yalch, Routledge Publishers: London and New York, pp. 53-68 2. Brunel, Fr d ric (2015), CB as I see it , in Consumer Behavior: Buying, having and Being, Michael Solomon, 12th Ed., Hoboken: Pearson, p. 322. 3. Bickart, Barbara, Soyean Kim, Seema Pai, and frederic Brunel and Seema Pai (2015), How Social Media Influencers Build a Brand Following by Sharing Secrets, in Susan Fournier, Michael Breazeale, and Jill Avery (eds.), Strong Brands, Strong Relationships, Vol. 2. London: Routledge, 126-152. 4. Soyean (Julia) Kim, Barbara A. Bickart, Fr d ric F. Brunel, and Seema Pai (2013) Can You Persuade 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media in Organizations and Social Networking: Utilizing Social CRM to Engage Consumers. Eldon Y. Li, Stanley Loh, Cain Evans and Fabiana Lorenzi (Eds.), Hearsey, PA: IGI Global, USA.

9 Pp. 125-152 5. Toder-Alon, Anat and Fr d ric F. Brunel (2007), Dynamics of Community Engagement: The Role of Interpersonal Communicative Genres in Online Community Evolutions , in Consumer Culture Theory. Research in Consumer Behavior Series, Russ Belk and John Sherry (Eds.), Elsevier Ltd., Vol. 11, pp. 343-372. 6. Tietje, Brian and Fr d ric F. Brunel (2005), Toward a Unified Implicit Brand Theory , in Applying Social Cognition To Consumer-Focused Strategy. Kardes, Frank R., Paul Herr, and Nantel Jacques (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates, pp. 135-154. 7. Toder-Alon, Anat, Fr d ric F. Brunel and Wendy Schneier Siegal. (2005), Ritual Behavior and Community Change: Exploring the Social Psychological Roles of Net Rituals in the Developmental Processes of Online Communities , in Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, Cutis P.

10 Haugtvedt, Karen A. Machleit, and Richard F. Yalch (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, pp. 7-33. [Lead Chapter]. 8. Brunel, Fr d ric F. (1994), Contemporary French Managerial Values and Issues: A Review of the Literature , in Cross-Cultural Analysis of Values and Political Economy Issues, Dan Voich Jr. and Lee P. Stepina (Eds.), Westport, CT: Praeger Publishers., pp. 79-88. Articles in Conference Proceedings 1. Hibbard, Jonathan D., Fr d ric F. Brunel, Rajiv Dant and Dawn Iacobucci, (2001), Diminishing Returns in Relationship Marketing Proceedings of the 9th International Colloquium in Relationship Marketing, Michele Paulin and Ronald Ferguson (Eds.), Montreal, CA: Concordia University , 2. Brunel, Fr d ric F. (2001), He Says, She Says: Two Versions of a 24/7 E-consumption Life , Advances in Consumer Research, Vol. 28, Mary C. Gilly and Joan Meyers-Levy (Eds.)