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Bayesian Persuasion
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Mass media and its influence on - CREI
crei.catinformation, through persuasion (see DellaVigna and Gentzkow 2010). The effect of mass media through the provi-sion of information can be explained by most standard models of rational Bayesian updating, such as informative (Stigler 1961) and signalling (Nelson 1970) models of advertising, cheap talk models (Crawford and Sobel 1982) and persua-
Bayesian Persuasion - Stanford University
web.stanford.eduBayesian Persuasion† By Emir Kamenica and Matthew Gentzkow* When is it possible for one person to persuade another to change her action? We consider a symmetric information model where a sender chooses a signal to reveal to a receiver, who then takes a noncon-tractible action that affects the welfare of both players. We derive