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Nanhua University

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The Influences of Perceived Value on Consumer …

The Influences of Perceived Value on Consumer …

www.jimsjournal.org

The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser Dr. Hsinkuang Chi, Nanhua University…

  University, Value, Consumer, Purchase, Intention, Perceived, Moderating, Perceived value on consumer, Perceived value on consumer purchase intention, The moderating, Nanhua university, Nanhua

The Impact of Brand Awareness on Consumer …

The Impact of Brand Awareness on Consumer …

www.jimsjournal.org

136 The Journal of International Management Studies, Volume 4, Number 1, February, 2009 brand when there is a brand cue. That is, consumers can tell a brand correctly if they ever saw or heard it.

  Consumer, Brand, Awareness, Of brand awareness on consumer

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Perceived Value on Consumer, Perceived Value on Consumer Purchase Intention: The Moderating, Nanhua University, Of Brand Awareness on Consumer