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Of Consumer Behavior C Onsumer Behavior
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INTRODUCTION TO CONSUMER BEHAVIOR
www.ebookbou.edu.bdINTRODUCTION TO CONSUMER BEHAVIOR Consumer behavior involves the purchasing, and other consumption related activities of people engaging in the exchange process. The study of consumer behavior field draws its findings from a number of disciplines, viz. anthropology, sociology, social psychology, marketing research, and economics. Consumer
CONSUMER BEHAVIOR THEORIES - ebookbou.edu.bd
www.ebookbou.edu.bdconsumer behavior is not as precise as that used in the physical sciences. Since consumer behavior is a multidisciplinary subject in nature, theories of consumer behavior are also based on the findings of a number of Majority of our beha-viors are irrational and unpredictable. Behavior should be understood in totality. Theories are