Search results with tag "Of consumer behavior"
Chapter 1 Consumer Behavior: The Basics
catalogimages.wiley.comChapter 1 Consumer Behavior: The Basics In This Chapter Understanding the basics of consumer behavior Considering the decision-making process and the influences that can affect it Examining your marketing strategy and crafting a marketing plan Testing your knowledge of consumer behavior C onsumer behavior is often misconceived as only useful to the sophisti-
INTRODUCTION TO CONSUMER BEHAVIOR
www.ebookbou.edu.bdINTRODUCTION TO CONSUMER BEHAVIOR Consumer behavior involves the purchasing, and other consumption related activities of people engaging in the exchange process. The study of consumer behavior field draws its findings from a number of disciplines, viz. anthropology, sociology, social psychology, marketing research, and economics. Consumer
CONSUMER BEHAVIOR THEORIES - ebookbou.edu.bd
www.ebookbou.edu.bdconsumer behavior is not as precise as that used in the physical sciences. Since consumer behavior is a multidisciplinary subject in nature, theories of consumer behavior are also based on the findings of a number of Majority of our beha-viors are irrational and unpredictable. Behavior should be understood in totality. Theories are