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Perceived And Objective Market Cues
Found 2 free book(s)The Effects of Perceived and Objective Market Cues on ...
marketing-bulletin.massey.ac.nzThe Effects of Perceived and Objective Market Cues on Consumers’ Product Evaluations William B. Dodds This paper investigates the interactive effects of objective quality information on price and brand name information on buyer’s product evaluation. To answer a …
Analysis of Research in Consumer Behavior of Automobile ...
www.ijsrp.orgThe objective of this study is the identification of factors influencing customer’s preferences for particular segment of cars. This paper also attempts to consolidate findings & suggestions to overcome present scenario of stagnancy in sales and cultivate future demand for …