Example: bankruptcy
Search results with tag "Purchase intention"
The Impact of Social Media Influencers on Purchase ...
www.magscholar.comH5: There is a positive relationship between product celebrity match-up and purchase intention. H6: There is a positive relationship between product celebrity match-up and consumer attitude. Meaning Transfer McCracken (1989) recommended that an endorsement effect is driven through
INFLUENCE OF SOCIAL MEDIA ADS ON CONSUMER’S …
troindia.insocial media ads on consumer’s behavior. The main emphasis in this research is to identify and get insight into the main features of social media ads influencing consumer’s intention to buy. An in-depth study of literature was done to identify the features of advertisements influencing purchase intention. Therefore, the relationship of