Search results with tag "Ruth n"

Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, & …

Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, & Beth A. Walker Balancing Risk and Return in a Customer Portfolio Marketing managers can increase shareholder value by structuring a customer portfolio to reduce the vulnerability

  Customer, Risks, Ruth, Portfolio, Return, Balancing, Balancing risk and return in a customer portfolio, Ruth n