168 Things 168 Things Your Irongate Realtor Does For You ...

1 168 Things Your Irongate Realtor does For 168 Things Your Realtor does For Pre-Listing Activities Even before your Irongate Realtor lists your property, they've been working for you in researching, verifying and preparing your property for the market. ___ 1. Make appointment for listing presentation. ___ 2. Send a written or e-mail confirmation of appointment and/or call to confirm. ___ 3. Research all comparable currently listed properties. ___ 4. Research sales activity for past 18 months from the Realtor MLS database and other, public, databases. ___ 5. Research average days on market for properties similar in type, price and location. ___ 6. Download and review property tax roll information. ___ 7. Prepare a comparable market analysis (CMA) to establish current market value. ___ 8. Review/obtain copy of subdivision plat/complex layout. ___ 9. Research property's ownership and deed type. ___ 10. Research property's public record information for lot size and dimensions.

2 ___ 11. Verify legal description. ___ 12. Research property's land use coding and deed restrictions. ___ 13. Research property's current use and zoning. ___ 14. Verify legal names of owner(s) in county's public property records. ___ 15. Prepare listing presentation package with above materials. ___ 16. Perform exterior curb appeal assessment of subject property. ___ 17. Confirm current public and private school information (if applicable). 168 Things Your Irongate Realtor does For Listing Presentation The first choice you make as a seller is often your most important - your Realtor ! Irongate 's listing presentation offers you solid reasons to list your home with us. ___ 18. Give seller an overview of current market conditions and projections. ___ 19. Review Irongate 's and personal credentials and accomplishments, including Signature Service. ___ 20. Present CMA results, including comparables, solds, current listings and expireds. ___ 21. Offer pricing strategy based on professional judgment and interpretation of current market conditions.

3 ___ 22. Discuss goals to market effectively. ___ 23. Explain market power and benefits of multiple listing service. ___ 24. Explain market power of Web marketing, IDX and ___ 25. Explain the work the brokerage and agent do behind the scenes , including the importance of staff and agent's availability on weekends. ___ 26. Explain agent's role in screening qualified buyers to protect against the merely curious. ___ 27. Present and discuss strategic master marketing plan. ___ 28. Explain different agency relationships and determine seller's preference. ___ 29. Review all clauses in listing contract and obtain seller's signature. Pre-Marketing Preparations After a listing agreement is signed your Irongate Realtor will begin to prepare your home for the market so that showings can be scheduled. Our goal is to have your home sold in the least possible amount of time given market conditions, at the highest possible market price. ___ 30. Review current title information.

4 ___ 31. Measure overall and heated square footage. ___ 32. Measure interior room sizes. ___ 33. Confirm lot size via owner's copy of certified survey, if available. 168 Things Your Irongate Realtor does For ___ 34. Note any and all unrecorded property lines, agreements, easements. ___ 35. Obtain house plans, if applicable and available. ___ 36. Review house plans, make copy. ___ 37. Order plat map for retention in property's listing file. ___ 38. Prepare showing instructions for buyers' agents and agree on showing time window with seller. ___ 39. Obtain current mortgage loan(s) information: companies and account numbers. ___ 40. Verify current loan information with lender(s). ___ 41. Check assumability of loan(s) and any special requirements. ___ 42. Discuss possible buyer financing alternatives and options with seller. ___ 43. Review current appraisal if available. ___ 44. Identify Home Owner Association manager if applicable. ___ 45. Verify Home Owner Association fees with manager mandatory or optional and current annual fee.

5 ___ 46. Order copy of Homeowner Association bylaws, if applicable. ___ 47. Research electricity availability and supplier's name and phone number. ___ 48. Calculate average utility usage from last 12 months of bills. ___ 49. Research and verify city sewer/septic tank system. ___ 50. Calculate average water system fees or rates from last 12 months of bills. ___ 51. Or confirm well status, depth and output from Well Report. ___ 52. Research/verify natural gas availability, supplier's name & phone number. ___ 53. Verify security system, term of service and whether owned or leased. ___ 54. Verify if seller has transferable Termite Bond. ___ 55. Ascertain need for lead-based paint disclosure. 168 Things Your Irongate Realtor does For ___ 56. Prepare detailed list of property amenities and assess market impact. ___ 57. Prepare detailed list of property's Inclusions & Conveyances with Sale .. ___ 58. Compile list of completed repairs and maintenance items.

6 ___ 59. Explain benefits of Home Owner Warranty to seller. ___ 60. Assist sellers with completion and submission of Home Owner Warranty application. ___ 61. When received, place Home Owner Warranty in property file for conveyance at time of sale. ___ 62. Have extra key made for lockbox. ___ 63. Verify if property has rental units involved. ___ 64. Make copies of all leases for retention in listing file. ___ 65. Verify all rents and deposits. ___ 66. Inform tenants of listing and discuss how showings will be handled. ___ 67. Arrange for yard sign and installation. ___ 68. Assist seller with completion of Seller's Disclosure form. ___ 69. Review Curb Appeal Assessment with seller and provide suggestions to improve salability. ___ 70. Review Interior D cor Assessment and suggest changes to shorten time on market. Entering The Electronic Market More than 80% of buyers begin their search on the internet. Preparing your home for electronic marketing is key it's being shown - and no one exposes your home to more customers electronically than Irongate !

7 ___ 71. Prepare MLS Profile Sheet agent is responsible for quality control and accuracy of listing data. ___ 72. Arrange for property data from Profile Sheet to be uploaded into MLS listing database. ___ 73. Proofread MLS database listing for accuracy, including proper placement in mapping function. ___ 74. Load listing into transaction management software program. ( ). 168 Things Your Irongate Realtor does For ___ 75. Add property to Irongate 's Advertising system (Celebro) and Irongate 's Syndication system for widespread electronic and print marketing. ___ 76. Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours. ___ 77. Take photos for upload into MLS, advertising, syndication, and use in printed flyers. Marketing Your Home 24/7/365. No one offers the depth and coverage of marketing - in print, on-line, through signage, mail- ings, emails, open houses and private showings - as Irongate . ___ 78.

8 Create print and Internet ads with seller's input. ___ 79. Coordinate showings with owners, tenants, and other realtors . Return all calls weekends included. ___ 80. Install lock box if authorized by owner. ___ 81. Prepare mailing and contact list. ___ 82. Order Just Listed labels and reports ( if applicable). ___ 83. Prepare flyers. ___ 84. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability. ___ 85. Prepare property marketing brochure for seller's review. ___ 86. Arrange for printing or copying of supply of marketing brochures or flyers. ___ 87. Place marketing brochures in home. ___ 88. Mail Just Listed notice to all neighborhood residents, if applicable. ___ 89. Convey price changes promptly to all Internet groups. ___ 90. Reprint/supply brochures promptly as needed. ___ 91. Review and update loan information in MLS as required. ___ 92. Send feedback e-mails or call by phone to buyers' agents after showings.

9 168 Things Your Irongate Realtor does For ___ 93. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale. ___ 94. Place regular update calls to seller to discuss marketing & pricing. ___ 95. Promptly enter price changes in MLS listings database. The Offer and Contract Negotiating an offer and putting together a contract is at the heart of the home-selling process. No one does it better than your trained, professional, Irongate Realtor . ___ 96. Receive and review all Offer to Purchase contracts submitted by buyers or buyers' agents. ___ 97. Evaluate offer(s) and prepare net sheet on each for owner to compare. ___ 98. Counsel seller on offers. Explain merits and weakness of each component of each offer. ___ 99. Contact buyers' agents to review buyer's qualifications and discuss offer. ___ 100. Fax/deliver Seller's Disclosure to buyer's agent or buyer upon request and prior to offer if possible. ___ 101. Confirm buyer is pre-qualified.

10 ___ 102. Obtain pre-qualification letter on buyer from loan officer or agent. ___ 103. Negotiate all offers on seller's behalf, setting time limit for loan approval and closing date. ___ 104. Prepare and convey any counteroffers, acceptance or amendments to buyer's agent. ___ 105. Fax/email copies of contract and all addenda to closing attorney or title company. ___ 106. When Offer-to-Purchase contract is accepted and signed by seller, deliver to buyer's agent. ___ 107. Record and promptly deposit buyer's earnest money into Brokerage escrow account. ___ 108. Deliver copies of fully signed Offer to Purchase contract to seller. ___ 109. Fax/email/deliver copies of Offer to Purchase contract to selling agent. ___ 110. Fax/email copies of Offer to Purchase contract to lender. 168 Things Your Irongate Realtor does For ___ 111. Provide copies of signed Offer to Purchase contract for office file. ___ 112. Advise seller in handling additional offers to purchase submitted between contract and closing.