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1 14 Amazon & AWS 2 Amazon Go Video Play3 The world s most advanced shopping technology Amazon Go ( ) .. Just Walk Out Amazon Go , Go. , Just Walk Out Technology . Amazon . ? Amazon , Amazon Go 4 TRANSFORMATIONC lick & Mortar O2O On-DemandProcess InnovationIndustry IoTBig DataMachine/Deep LearningConnected CarSelf-driving(Autonomous)Customer Case on AWSI ndustrial InternetPredixAnalytics PlatformIndustry FactoryDigital Healthcare Suite platformLight with IoT78 Best overall: Tesla Model S -10 Top Picks of 2014~2015 Auto Pilot fully Autonomous Self DrivingTesla s Model 3 Reservations Rise to over 500,0009 Usage profile Customer Case at re:invent2016 8 6 190 15 10,000+ 3 12 100,000+AWSinstances10 Leading Enterprise Cloud for Finance & HRCustomer Case at re:invent2016 1350+ (70% live)120+ ( 500 )210 + (2015 )AWS is Workday s Preferred Cloud Provider 11 UBERhow many people use Uber : 40milion monthly active riders ( )how many people drive for Uber.

2 160,000( )total number of Uber trips taken : 2billion rides ( )70countries 450cities ( )12 Movement ( ) / 20 / Platform Data Disruptive ? 1415 Customer Case at re:invent2016 amodern and progressive burger company POS 20 , 30 POS POS We found a partner in AWSeCommercePlatform on AWS 5 CPU 43% 66% 8 6 16 General ElectricCapitalOneBMWJ ohnson &JohnsonMerckNordstromEvery Imaginable Use Case ? e-Commerce 1 (Events) (Rating) (Collaborative filtering) (user-user) (item-item) 35% / ' 500 ML/DL in Forecasting on new products Product review analysis ASIN Machine translation Visual Analysis (Automated Produce Inspection) What does Digital really mean?

3 ?TurningDataintoBusiness Value ..throughSoftware Digital businesses build their business models as codearound their data assets. Digital Businesses differentiate themselves purely through:ideas, data andcustomer relationships , , Digital DisruptionThefasteryou get new ideas to market,Thebetteryoucollect, analyze and predict data,Thequickeryou react to customer feedback,The more successful you are. , At Amazon , we always work backwards from the customer. 28 AWS is TransformingThe IT industry29 IT Trends -2017 Keywords?AWS IT Trends ? AWS re:invent James Hamilton (Vice President, Distinguished Engineer)Day 1 Andy Jassy( Amazon Web Services CEO )Day 2 Werner Vogels( Amazon CTO)Day 332 AWS IT Trends ?

4 Data Analytics, Deep Learning to , Automation for Operation ,Seamless Connected Cloud vmwareon Data Analytics, Deep Learning to AI SQL ( Amazon S3) Interactive Queries On Data In Storage (S3) Image Recognition And AnalysisText To SpeechNatural Language Understanding & Automatic Speech Recognition 342. Serverlessand MicroServices No servers to manageContinuous scaling No cold servers , JSON / REST / HTTPS Micro-serviceSoftware Modules(application, libraries, etc)Data StorePublic APIM icro-service = Service-oriented architecture + small public API3. DevOps, Automation for Operation Excellence On-premise IT Delivery PipelineFeedback Loop DevOps= DevOps 363.

5 DevOps, Automation for Operation ExcellenceSoftware moves faster todaySoftware creation and distribution is easier and faster than everContinuous integrationContinuous deliveryContinuous deploymentSourceBuildTestProductionAWS CodeCommitAWS CodeDeployAWS CodePipelineAutomation 4. IoT, Seamless Connected Device CloudSensorMachineDeviceFactory .. IoT / , , . IoT 5. Hybrid Cloud VMware on AWS VM AWS . VMware AWS Private Cloud on Public CloudPrivate Cloud39 AWS 2017 IT Data Analytics, Deep Learning to , Automation for Operation ,Seamless Connected Cloud VMware on AWST rends Prediction Reality!The Next 10 years40I T41 InformationTechnology42 Information Technology43 Information TechnologyDatabase ApplicationWeb ServiceERPCRMSCMB2B44 Information TechnologyCloud Computing45 Developer ToolsSecurity & IdentityMobile ServicesRegionsPartner SolutionsDatabaseStorage & Content DistributionComputeApplication ServicesManagement ToolsAWS Global InfrastructureAvailabilityZone AAvailabilityZone BAvailabilityZone CRegionsEdge LocationsAnalyticsApplicationsIoTNetwork ing , End-to-End Service, Solution, API, App, (Primitives) (Building Block)

6 Ready made service and platformEvolution Cloud Computing to Platform 46 Information TechnologyCloud Computing47 Information TechnologyCloud ComputingBig DataIoTMachine LearningDeep LearningBIAIChat BotVision48 Deep Learning Use Cases / 49 , 50 : 51 : 52 Internet ofThings53 InternetofThings54 InternetofThingsWeb mediaAppMessengerUCC55 InternetofThingsWeb mediaAppMessengerUCCO ffice Worker Productivity Growth56 InternetofThingsWeb mediaAppMessengerUCCI ndustryManufacturingLogistics RetailFinance Telco57 InternetofThings4thIndustry Revolution3D PrintingIoEIndustrial internetBig DataMachine Learning58 Consumer MarketOff ShoreLargeMono ProductMade to Stock4thIndustry (Olivier Scalabre): 59 Close to Consumer MarketSmallerMulti ProductMade to Order4thIndustry (Olivier Scalabre): 60 IoT-A strongly driven Market DisruptionBut three completely separate marketsPeopleIndustrialITConsumer and Smart Services Adoption of TechnologyIndustrial Automation and Operational TechnologyLack of Understanding& data: orders, supply network, product design.

7 MATERIALS & TRANSPORTCONTROLLERS SENSORS, ACTUATORSMACHINES & EQUIPMENTFINANCIALSHRLOGISTICSQUALITYCRM ERPReal-time data: control, safety, security ..IoT= IT+OT The Connected EnterpriseIoT, Seamless Connected Device CloudSensorMachineDeviceFactory .. IoT / , , . IoT 63 Today s Waves of DisruptionIndustriesSocietyIndividuals19 80s2020sSpreadsheetWord ProcessorFile & PrintEmailCRMERPI ntranetsAmazonUberAirBnBAutonomous TransportArtificial IntelligenceMachine LearningAugmentationVoice RecognitionSmart AgentsPersonal ComputersPC NetworksEnterprise SoftwareCloud / (Disruption isn t new, but the next wave is unique)Appl