국내외 AR VR 산업 현황 및 시사점 - hri.co.kr

1 17-14 ( 687 ) 2017. 04. 03. ar vr .. v ar vr . Executive Summary . 1. 1. 2. ar vr 4. 3. ar vr 12. 4. 15. EXECUTIVE SUMMARY. Executive Summary < >.. (AR, Augmented Reality), (VR, Virtual Reality).. AR , VR 100%.. ar vr .. , .. 2010 ar vr 2020.. , ar vr .. ar vr . ar vr .. ( ar vr ) ar vr (Contents) (Platform), . (Network), (Device) C-P-N-D.. , . ( ') ' ar vr .. ( ') . ar vr .. , ar vr .. (UX), .. ( ).. 2018 2020 245 .. , .. ( ) , .. , ICT . < ar vr C-P-N-D >. i EXECUTIVE SUMMARY.. ( ) ar vr 5G, .. 2020.. ar vr .. ( ) ICT.. 2016 32 2020 159 . ar vr .. ar vr , .. ( ).. , Magic Leap.

2 ar vr ICT , .. ( ) ar vr .. 230 , MS.. , .. ( ) ar vr .. , , , .. ar vr C-P-N-D.. , ar vr . R&D.. , .. , ar vr .. ( ) .. , ar vr .. , .. , ar vr .. ii ar vr . 1.. - . ( ) . (AR, Augmented Reality), (VR, Virtual . Reality).. (AR) SW.. , ' . '.. GO' AR.. (VR).. - . ar vr , ( ). ar vr .. VR ' , . AR '.. VR , AR.. ar vr .. , < >.. 100%.. GO' . 1. ar vr . ar vr . - ar vr .. - . , ar vr .. : ar vr 1).. , . ( ): , .. : . , ( , ).. : , , . - ar vr , . ar vr .. ar vr .. < ar vr > < VR >.. - . , .. - - . ( , ).. - - .. - , : Forrester Research(2017). 1) . (30%), (19%), (18%), (16%), (11%).

3 2. ar vr .. - ( . ) 2010 ar vr , . 2020. 2010 . ar vr VR.. 2011 40 2015 160 4.. 2012 . 8,600 ar vr 2016 18 3,500. 5 20.. * 2016 ~2020 ar vr : ( ) 22 800 , (Digi-Capital) 39 1,500 . - ar vr .. ( ) . ('14. Oculus ), ('15. Gear VR ), (VR.. ', ar vr ) ICT , . , , . ( ) , . , ar vr .. - ar vr .. < ar vr > < ar vr >.. - ( ), . (Spaces ).. -( ) ( '), .. -( ) VR'. VR.. -( ) , . VR. -(.. ) 2 VR.. VR Techno Japan '. : Digi-Capital(2015), (2016).. -(.. ). VR R&D. , DFKI. 3. ar vr . 2. ar vr . (1) ar vr . - ar vr . (Contents) (Platform), (Network), . (Device) C-P-N-D.. (D) (N).

4 (P) . , ar vr (C). ar vr , , , . - . : , , - . : ( .. ') . ar vr ( '). - . : ar vr .. - . ar vr . (UX), . : (HMD), . , ( , ).. : ar vr . , ar vr .. 360 , < ar vr C-P-N-D ( ) >. 4. ar vr .. (2) C-P-N-D ar vr .. C: . ( ).. - ( ) 2018 2020.. ar vr .. VR 2017 5 2020 245.. 2020 (159 ).. - ( . ) ar vr .. ar vr .. ar vr 2).. 2025 ar vr 50% 189.. ar vr , , . 2025 55 , 47 , 21. < VR > < ar vr >. : Superdata(2016). : (2016). 2) 2015 ar vr 50% (Digi-Capital). 5. ar vr .. ( ).. - ( . ) ar vr .. 3).. VR Studios, Epic Games, Felix&Paul . ar vr . (Jaunt, 6,500 ), . (NextVR), 20 ( ). * ar vr (.

5 CBInsights, '17): '15 7 '16 38 .. - ( ).. , ar vr .. , VR 50%.. , , CNBOX.. ar vr . < VR > < ar vr >.. : (2016). : (2016).. : VR : 100.. 3) 44% VR , 25% ar vr . (2016 ). 6. ar vr .. P: . ( ) , .. - ( . ) ar vr , .. ( . ) Unity . , . MS( ') ( Tango') ar vr . SW.. ( ). , , (.. ).. - ( ) AR. VR .. 360 VR (KT tv '), VR.. (SK T '). < ar vr > < VR ( ) >.. (-) 230.. 1,000 930.. 420 570. VR (-) 150. (-) 700.. VR (-) 500.. : , : (2016). '( ). : . 7. ar vr .. N: . ( . ) ar vr .. - ( ) ar vr 5G, 2020.. 360 , ar vr 3~20. LTE(4G).. 5G , 5G.. 2020 5G.. - ( ) . ar vr .. ar vr .. 2018 5G 2020 5G.

6 ar vr . , . ar vr . < > < >.. : Cisco(2017). : Ericsson(2016). : 10^18 . 8. ar vr .. ( ) R&D. , . - ( ).. , ar vr .. (5G ) , , 2020.. 5G.. ( ) , , . ( . ) PBS( ), BBC( ), TNT( ) VR , . , ar vr .. - ( ). ar vr .. (5G ) KT 2018 5G. , SK 5G.. , 2019 5G 6.. ( ) SK 360 VR. 60% '.. ( ) KT SK 360 VR , VR.. '15-'21 . < 5G > < >. (CAGR) .. : IHS(2017). : Ericsson(2016). : 10^18 . 9. ar vr .. D: . ( ) , . ar vr .. - ( . ) CPND.. , . , PC.. * ($15), BOBOVR Z4($ ), Gear VR($99), Razer OSVR HDK. 2($399), HTC Vive($799), MS HoloLens($3,000) .. - ( ) ar vr .. ar vr ( ).. 2016 . 600 VR HMD.

7 2020 ar vr 5.. * VR (KZero, '14): ('14) 350 ('16) 200 ('18) 100 . ar vr . 32 159. < ar vr > < ar vr >. : Superdata(2016). 10. ar vr .. ( ) ICT , .. - ( ) ICT. , . (HMD ) ( ) , , MS, . ICT , . Razer( ), Zeiss( ).. (VR ), . ( ). Virtuix Omni', Araig ar vr .. , GloveOne - . ( ). VR. ( . ) LG(360VR), NOON VR HMD. ( VR). * VR 2016 450 (24 ), . VR(75 ), HTC Vive(42 ) .. ( . ) (Visual Camp), 4). ( ).. < ar vr > < ar vr >.. : KISTEP.. : 100%.. 4) Headtracking.. 11. ar vr .. 3. ar vr .. ( ).. - ar vr , Magic Leap , .. VR. 23.. (Magic Leap).. ' , . (Virtuix) VR.. Omni'.. - ICT.

8 ar vr AR.. 2010 140 2015 1,200.. ar vr , , MS.. , ar vr .. < AR > < ar vr >.. 52 2 0 54.. 43 0 0 43. 28 38 21 87. 4 17 8 29. MS 10 14 1 25. 8 14 2 24. : IOT Analytics. : ETRI. 12. ar vr .. ( ). - . ar vr .. ar vr , .. ar vr .. * OS ' 2009 2013 1% . SW . - . ar vr . 230.. VR.. MS 2016 6 ' 5). , AMD, . , , , , HP, , MSI. ar vr .. ar vr ( N). ar vr .. < OS > < ar vr >. : Statista.. : ar vr . 5) SDK(Software Development Kit, ) . SKD .. 13. ar vr .. ( ). - . ar vr .. ar vr .. * 6 VR . 4~16% , (41~62%) (Newzoo, ' ).. ' 3D. , ar vr . - ( . ).. , VR.. (Expeditions)'. - ( . ) VR VR.

9 VR. VR ' , .. VR' 360 VR.. VR , VR ar vr .. < VR > < 2016 VR HMD >. : Newzoo(2016). : Superdata(2017). 14. ar vr . 4.. ar vr , ar vr . - . , . ar vr .. ar vr .. , . ar vr , , .. R&D , , , , . - . , . ar vr . ar vr . - - .. ar vr . , . ar vr .. ( )- - .. - . , ar vr .. ar vr , .. ar vr ar vr .. , . 15. ar vr .. ar vr .. , .. , , . - . , .. ar vr .. HMD VR.. - . , ar vr .. ar vr ( , . ), , .. ar vr .. ar vr , . , . ( 2072- 6241, h j e on @h ri . co. k r). 16.