국내외 AR VR 산업 현황 및 시사점 - hri.co.kr

1 17-14 ( 687 ) 2017. 04. 03. AR VR .. v AR VR . Executive Summary . 1. 1. 2. AR VR 4. 3. AR VR 12. 4. 15. EXECUTIVE SUMMARY. Executive Summary < >.. (AR, Augmented Reality), (VR, Virtual Reality).. AR , VR 100%.. AR VR.. , .. 2010 AR VR 2020.. , AR VR.. AR VR . AR VR .. (AR VR ) AR VR (Contents) (Platform), . (Network), (Device) C-P-N-D.. , . ( ') 'AR VR.. ( ') . AR VR.. , AR VR.. (UX), .. ( ).. 2018 2020 245 .. , .. ( ) , .. , ICT . < AR VR C-P-N-D >. i EXECUTIVE SUMMARY.. ( ) AR VR 5G, .. 2020.. AR VR.. ( ) ICT.. 2016 32 2020 159 . AR VR .. AR VR , .. ( ).. , Magic Leap , . AR VR ICT , .. ( ) AR VR.. 230 , MS.. , .. ( ) AR VR.

2 , , , .. AR VR C-P-N-D.. , AR VR . R&D.. , .. , AR VR.. ( ) .. , AR VR.. , .. , AR VR.. ii AR VR . 1.. - . ( ) . (AR, Augmented Reality), (VR, Virtual . Reality).. (AR) SW.. , ' . '.. GO' AR.. (VR).. - . AR VR , ( ). AR VR.. VR ' , . AR '.. VR , AR.. AR VR.. , < >.. 100%.. GO' . 1. AR VR . AR VR . - AR VR .. - . , AR VR.. : AR VR 1).. , . ( ): , .. : . , ( , ).. : , , . - AR VR , . AR VR .. AR VR.. < AR VR > < VR >.. - . , .. - - . ( , ).. - - .. - , : Forrester Research(2017). 1) . (30%), (19%), (18%), (16%), (11%) . 2. AR VR .. - ( . ) 2010 AR VR , . 2020. 2010 . AR VR VR.. 2011 40 2015 160 4.. 2012 . 8,600 AR VR 2016 18 3,500.

3 5 20.. * 2016 ~2020 AR VR : ( ) 22 800 , (Digi-Capital) 39 1,500 . - AR VR.. ( ) . ('14. Oculus ), ('15. Gear VR ), (VR.. ', AR VR ) ICT , . , , . ( ) , . , AR VR.. - AR VR.. < AR VR > < AR VR >.. - ( ), . (Spaces ).. -( ) ( '), .. -( ) VR'. VR.. -( ) , . VR. -(.. ) 2 VR.. VR Techno Japan '. : Digi-Capital(2015), (2016).. -(.. ). VR R&D. , DFKI. 3. AR VR . 2. AR VR . (1) AR VR . - AR VR . (Contents) (Platform), (Network), . (Device) C-P-N-D.. (D) (N).. (P) . , AR VR (C). AR VR , , , . - . : , , - . : ( .. ') . AR VR ( '). - . : AR VR.. - . AR VR. (UX), . : (HMD), . , ( , ).. : AR VR. , AR VR.. 360 , < AR VR C-P-N-D ( ) >.

4 4. AR VR .. (2) C-P-N-D AR VR.. C: . ( ).. - ( ) 2018 2020.. AR VR.. VR 2017 5 2020 245.. 2020 (159 ).. - ( . ) AR VR.. AR VR.. AR VR 2).. 2025 AR VR 50% 189.. AR VR , , . 2025 55 , 47 , 21. < VR > < AR VR >. : Superdata(2016). : (2016). 2) 2015 AR VR 50% (Digi-Capital). 5. AR VR .. ( ).. - ( . ) AR VR.. 3).. VR Studios, Epic Games, Felix&Paul . AR VR. (Jaunt, 6,500 ), . (NextVR), 20 ( ). * AR VR ( . CBInsights, '17): '15 7 '16 38 .. - ( ).. , AR VR.. , VR 50%.. , , CNBOX.. AR VR. < VR > < AR VR >.. : (2016). : (2016).. : VR : 100.. 3) 44% VR , 25% AR VR . (2016 ). 6. AR VR .. P: . ( ) , .. - ( . ) AR VR , .. ( . ) Unity.

5 , . MS( ') ( Tango') AR VR. SW.. ( ). , , (.. ).. - ( ) AR. VR .. 360 VR (KT tv '), VR.. (SK T '). < AR VR > < VR ( ) >.. (-) 230.. 1,000 930.. 420 570. VR (-) 150. (-) 700.. VR (-) 500.. : , : (2016). '( ). : . 7. AR VR .. N: . ( . ) AR VR.. - ( ) AR VR 5G, 2020.. 360 , AR VR 3~20. LTE(4G).. 5G , 5G.. 2020 5G.. - ( ) . AR VR.. AR VR.. 2018 5G 2020 5G. AR VR. , . AR VR. < > < >.. : Cisco(2017). : Ericsson(2016). : 10^18 . 8. AR VR .. ( ) R&D. , . - ( ).. , AR VR.. (5G ) , , 2020.. 5G.. ( ) , , . ( . ) PBS( ), BBC( ), TNT( ) VR , . , AR VR.. - ( ). AR VR.. (5G ) KT 2018 5G. , SK 5G.. , 2019 5G 6.. ( ) SK 360 VR. 60% '.

6 ( ) KT SK 360 VR , VR.. '15-'21 . < 5G > < >. (CAGR) .. : IHS(2017). : Ericsson(2016). : 10^18 . 9. AR VR .. D: . ( ) , . AR VR.. - ( . ) CPND.. , . , PC.. * ($15), BOBOVR Z4($ ), Gear VR($99), Razer OSVR HDK. 2($399), HTC Vive($799), MS HoloLens($3,000) .. - ( ) AR VR.. AR VR ( ).. 2016 . 600 VR HMD , . 2020 AR VR 5.. * VR (KZero, '14): ('14) 350 ('16) 200 ('18) 100 . AR VR . 32 159. < AR VR > < AR VR >. : Superdata(2016). 10. AR VR .. ( ) ICT , .. - ( ) ICT. , . (HMD ) ( ) , , MS, . ICT , . Razer( ), Zeiss( ).. (VR ), . ( ). Virtuix Omni', Araig AR VR.. , GloveOne - . ( ). VR. ( . ) LG(360VR), NOON VR HMD. ( VR). * VR 2016 450 (24 ).

7 VR(75 ), HTC Vive(42 ) .. ( . ) (Visual Camp), 4). ( ).. < AR VR > < AR VR >.. : KISTEP.. : 100%.. 4) Headtracking.. 11. AR VR .. 3. AR VR.. ( ).. - AR VR , Magic Leap , .. VR. 23.. (Magic Leap).. ' , . (Virtuix) VR.. Omni'.. - ICT.. AR VR AR.. 2010 140 2015 1,200.. AR VR , , MS.. , AR VR.. < AR > < AR VR >.. 52 2 0 54.. 43 0 0 43. 28 38 21 87. 4 17 8 29. MS 10 14 1 25. 8 14 2 24. : IOT Analytics. : ETRI. 12. AR VR .. ( ). - . AR VR.. AR VR , .. AR VR.. * OS ' 2009 2013 1% . SW . - . AR VR. 230.. VR.. MS 2016 6 ' 5). , AMD, . , , , , HP, , MSI. AR VR.. AR VR ( N). AR VR.. < OS > < AR VR >. : Statista.. : AR VR . 5) SDK(Software Development Kit, ).

8 SKD .. 13. AR VR .. ( ). - . AR VR.. AR VR.. * 6 VR . 4~16% , (41~62%) (Newzoo, ' ).. ' 3D. , AR VR. - ( . ).. , VR.. (Expeditions)'. - ( . ) VR VR.. VR. VR ' , .. VR' 360 VR.. VR , VR AR VR.. < VR > < 2016 VR HMD >. : Newzoo(2016). : Superdata(2017). 14. AR VR . 4.. AR VR , AR VR . - . , . AR VR.. AR VR.. , . AR VR , , .. R&D , , , , . - . , . AR VR. AR VR . - - .. AR VR. , . AR VR.. ( )- - .. - . , AR VR.. AR VR , .. AR VR AR VR.. , . 15. AR VR .. AR VR.. , .. , , . - . , .. AR VR.. HMD VR.. - . , AR VR.. AR VR ( , . ), , .. AR VR.. AR VR , . , . ( 2072- 6241, h j e on @h ri . co. k r). 16.