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Barriers to Intercultural Communication
Barriers to Intercultural Communication 75 04-Jandt_Text.qxd 6/21/03 5:54 PM Page 75. ETHNOCENTRISM Definition The third barrier to effective intercultural communication is ethnocentrism, or negatively judging aspects of another culture by the standards of one’s own culture. To be ethnocentric is to believe in the superiority of one’s own ...
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