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Customer Satisfaction in E-Banking Services
perception, perceived value and satisfaction in E-Banking. The conclusion he arrived at was that perceived value, brand perception, cost effectiveness, easiness to use, convenience, problem handling skills, security and responsiveness are some of the factors affecting customer satisfaction in E-Banking. Abhijith et.al.[5] have found
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Starbucks Market Segmentation and Targeting
ijbmi.orgcompany segmentation and targeting involve a marketing strategy directed at identifying the appropriate targeted group of people among the public of future customers via positioning products and services that resonates well with their needs and wants. Market segmentation is a vital marketing strategy for any company.
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