G60263 Tapestry Poster 141079 R24 dl - Esri

1 TAPESTRYSEGMENTATIONThe Fabric of America s NeighborhoodsTMUNITED STATES OF AMERICAT otal Population: 327,514,300 Total Households: 123,158,900 Median Age: Income: $56,100 Median Net Worth: $93,300 Diversity Index: Ownership Rate: Household Size: Value: $207,300 Esri s Tapestry Market Segmentation is a geodemographic system that identifies 68 distinctive markets in the US based on socioeconomic and demographic characteristics to provide an accurate, comprehensive profile of US Esri380 New York Street Redlands, California 92373-8100 usa1 800 447 9778 t 909 793 2853 f 909 793 worldwide inspires and enables people to positively impact their future through a deeper, geographic understanding of the changing world around , the global market leader in geographic information system (GIS) software, offers the most powerful mapping and spatial analytics technology available.

2 Since 1969, Esri has helped customers unlock the full potential of data to improve operational and business results. Today, Esri software is deployed in more than 350,000 organizations including the world s largest cities, most national governments, 75 percent of Fortune 500 companies, and more than 7,000 colleges and universities. Esri engineers the most advanced solutions for digital transformation, the Internet of Things (IoT), and location analytics to inform the most authoritative maps in the world. Visit us at IS Tapestry SEGMENTATION? Tapestry Segmentation represents the fourth generation of market segmentation systems that began 35 years ago. The 68-segment Tapestry Segmentation system classifies US neighborhoods based on their socioeconomic and demographic compositions. The power of Tapestry Segmentation allows you to profile consumers in a number of ways including: Standard geographic areas including counties, census tracts, block groups, or ZIP codes User-defined areas such as rings or polygons based on distance, drive time, or users own territories (sales districts, planning areas) Customer addresses or site locationsThe versatility of Tapestry Segmentation provides several methods of combining the 68 segments into summary groups for a broader view of US consumer markets: LifeMode: 14 summary groups based on lifestyle and lifestage Urbanization: 6 summary groups based on geographic and physical featuresCopyright 2017 Esri.

3 All rights reserved. Esri, the Esri globe logo, Tapestry , and are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark 70 9 G79065 = Census Block Group Printed in the USA0$20k$40k$60k$80k$100k$120k$140k$160k $180kINCOME RANGE OF THE LIFEMODE SUMMARY GROUPS Affluent Estates Upscale Avenues Uptown Individuals Family Landscapes GenXurban Cozy Country Living Ethnic Enclaves Middle Ground Senior Styles Rustic Outposts Midtown Singles Hometown Next Wave Scholars and Patriots US Median Income $56,100 Outside Poster (Front Cover) /tapestryPrincipal Urban Centers:Young, mobile, diverse in metros of + million peopleLIFEMODE SUMMARY GROUPS 1.

4 Affluent Estates: Established wealth educated, well-traveled married couples2. Upscale Avenues: Prosperous, married couples in higher density neighborhoods3. Uptown Individuals: Younger, urban singles on the move4. Family Landscapes: Successful younger families in newer housing5. GenXurban: Gen X in middle age; families with fewer kids and a mortgage6. Cozy Country Living: Empty nesters in bucolic settings7. Ethnic Enclaves: Established diversity young, Hispanic homeowners with families8. Middle Ground: Lifestyles of thirtysomethings9. Senior Styles: Senior lifestyles reveal the effects of saving for retirement10. Rustic Outposts: Country life with older families, older homes11. Midtown Singles: Millennials on the move; single, diverse, and urban12. Hometown: Growing up and staying close to home; single householders13.

5 Next Wave: Urban denizens; young, diverse, hardworking families14. Scholars and Patriots: College campuses and military neighborhoodsUrban Periphery:City life for starting families with single-family homesMetro Cities:Affordable city life, including smaller metros, satellite citiesSuburban Periphery:Affluence in the suburbs, married couple-families, longer commutesSemirurals:Small town living, families with affordable homes Rural: Country living with older families, low density, and low diversityUNITED STATES OF AMERICAT otal Population: 327,514,300 Total Households: 123,158,900 Median Age: Income: $56,100 Median Net Worth: $93,300 Diversity Index: Ownership Rate: Household Size: Home Value: $207,300 TAPESTRYSEGMENTATIONThe Fabric of America s NeighborhoodsTMFOR MORE INFORMATION ABOUT Tapestry SEGMENTATION Call 1-800-447-9778 Visit Send an e-mail to IN THE SEGMENT DESCRIPTIONSH ousehold (HH) types: Family and nonfamily Family: Married couples Family: Married couples with children Family: Single parent Nonfamily: Singles Nonfamily: SharedCopyright 2017 Esri.

6 All rights LEGENDURBANIZATION SUMMARY GROUPSS egment Number: Refers to the LifeMode Summary GroupSegment Name: Esri s unique name for the segmentHouseholds: Represents the typical number of people and type of household (Family includes married couples and single parents; single householders and shared households are nonfamily.)Housing: Represents a typical dwelling for this segmentMedian Age: Median age of the segment, compared to the US medianMedian Income: Median household income of the segment, compared to the US median incomeHouseholds: Total households of the segmentThe number in the lower left corner: Indicates the Urbanization Summary GroupInside Poster1A1B1C1D1E#2A2B2C2D3A3B3C4A4B4C5A5 B5C5D5E6A6B6C6D6E6F7A7B7C7D7E7F8A8B8C8D8 E8F8G9A9B9C9D9E9F10 A10 B10 C10 D10 E11A11B11C11D11E12 A12 B12 C12 D13 A13 B13 C13 D13 E14 A14 B14 C15 Top TierProfessional PrideBoomburbsSavvy SuburbanitesExurbanitesSegment NameUrban ChicPleasantvillePacific HeightsEnterprising ProfessionalsLaptops and LattesMetro RentersTrendsettersSoccer MomsHome ImprovementMiddleburgComfortable Empty Nesters In StyleParks and RecRustbelt TraditionsMidlife ConstantsGreen AcresSalt of the EarthThe Great OutdoorsPrairie LivingRural Resort DwellersHeartland CommunitiesUp and Coming FamiliesUrban VillagesAmerican DreamersBarrios UrbanosValley GrowersSouthwestern FamiliesCity LightsEmerald CityBright Young ProfessionalsDowntown Melting PotFront PorchesOld and

7 NewcomersHardscrabble RoadSilver & GoldGolden YearsThe EldersSenior EscapesRetirement CommunitiesSocial Security SetSouthern SatellitesRooted RuralDiners & MinersDown the RoadRural BypassesCity StriversYoung and RestlessMetro FusionSet to ImpressCity CommonsFamily FoundationsTraditional LivingSmall Town SimplicityModest Income HomesInternational MarketplaceLas CasasNeWest ResidentsFresh AmbitionsHigh Rise RentersMilitary ProximityCollege TownsDorms to DiplomasUnclassifiedEmploymentEducationR ace/Ethnicityn Activityn Financialn Activityn Median VehicleUnclassified neighborhoods include unpopulated areas such as parks, golf courses, open space, or other types of undeveloped land. Institutional group quarters, such as prisons, juvenile detentions homes, and mental hospitals, or any area with insufficient data for classification also fall into this : 2,113,000 Households: 1,982,300 Households: 2,004,400 Households: 3,664,200 Households: 2,398,200 Households: 1,234,567 Households: 1,635,200 Households: 2,718,100 Households: 889,400 Households: 1,737,200 Households: 1,307,500 Households: 1,911,500 Households: 1,319,400 Households: 3,541,300 Households: 2,114,500 Households: 3,511,200 Households: 3,024,200 Households: 2,764,500 Households: 2,449,600 Households: 2,716,800 Households: 3,068,400 Households: 3,923,400 Households: 3,545,800 Households: 1,908,600 Households: 1,323,200 Households: 1,227,200 Households: 2,850,600 Households: 2,901,200 Households: 1,319,200 Households: 1,824,900 Households.

8 1,289,900 Households: 299,600 Households: 1,021,400 Households: 1,813,400 Households: 1,748,600 Households: 2,750,200 Households: 814,000 Households: 1,960,300 Households: 2,859,200 Households: 1,507,700 Households: 942,900 Households: 1,657,400 Households: 910,100 Households: 1,116,000 Households: 1,501,100 Households: 1,001,400 Households: 3,856,800 Households: 2,430,900 Households: 810,000 Households: 1,406,700 Households: 1,646,400 Households: 962,900 Households: 2,131,500 Households: 1,753,500 Households: 1,714,100 Households: 1,106,600 Households: 1,299,600 Households: 2,395,200 Households: 2,305,700 Households: 1,627,600 Households: 1,528,100 Households: 912,400 Households: 970,800 Households: 794,600 Households: 622,500 Households: 186,600 Households: 1,176,200 Households: 630,300 Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income Median Income

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