Good Example Bad Example - Federal Trade Commission

Green Certification ExamplesGood ExampleBad ExampleGreenxyzInstituteApprovedGreenxyz InstituteApprovedThis seal may be deceptive because it does not convey the basis for the certification. It is highly unlikely that marketers can substantiate all the attributes implied by general environmental benefit claims. That s why marketers should only use environmental certifications or seals that convey the basis for the this seal is accurate, it s not deceptive because it lists the specific attributes that form the basis for the product s certification. In the FTC s Green Guides, Section , Example 7, there is an Example for when it is impractical to clearly list all applicable attributes adjacent to the seal itself.

Green Certiﬁcation Examples Good Example Bad Example G re e n xyz Institute A p pr o v e d G r xyz A p r This seal may be deceptive because it does not convey the

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Transcription of Good Example Bad Example - Federal Trade Commission

1 Green Certification ExamplesGood ExampleBad ExampleGreenxyzInstituteApprovedGreenxyz InstituteApprovedThis seal may be deceptive because it does not convey the basis for the certification. It is highly unlikely that marketers can substantiate all the attributes implied by general environmental benefit claims. That s why marketers should only use environmental certifications or seals that convey the basis for the this seal is accurate, it s not deceptive because it lists the specific attributes that form the basis for the product s certification. In the FTC s Green Guides, Section , Example 7, there is an Example for when it is impractical to clearly list all applicable attributes adjacent to the seal itself.