International Business - Pearson

1 International BusinessThe New RealitiesFifth 126/10/18 12:03 226/10/18 12:03 AMThe New RealitiesS. Tamer CavusgilFuller E. Callaway Professorial Chair, Georgia State UniversityGary KnightHelen Simpson Jackson Chair in International Management, Willamette UniversityJohn R. RiesenbergerPresident, Consilium PartnersThunderbird School of Global Management (retired) International BusinessFifth 326/10/18 12:03 AMVice President, Business , Economics, and UK Course-ware: Donna BattistaDirector of Portfolio Management: Stephanie WallDirector, Courseware Portfolio Management: Ashley DodgeSenior Sponsoring Editor: Neeraj BhallaEditorial Assistant: Linda AlbelliVice President, Product Marketing: Roxanne McCarleySenior Product Marketer: Carlie MarvelProduct Marketing Assistant.

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8 , or its affiliates, authors, licensees, or of Congress Cataloging-in-Publication DataNames: Cavusgil, S. Tamer, author. | Knight, Gary A., author. | Riesenberger, John R., : International Business : the new realities / S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair, Georgia State University, Gary Knight, Helen Simpson Jackson Chair in International Management, Willamette University, John R. Riesenberger, President, Consilium Partners, Thunderbird School of Global Management (retired).

9 Description: Fifth edition. | Boston: Pearson , [2020] | Includes : LCCN 2018044789 | ISBN 9780135173961 (pbk.)Subjects: LCSH: International Business enterprises : LCC .C389 2020 | DDC 658/.049 dc23LC record available at 10: 0-13-517396-5 ISBN 13: 978-0-13-517396-11 426/10/18 12:03 AMDedicated book is dedicated to all those who feel passionate about cross-border Business , our readers around the world. I trust that this edition will inspire and help you discover the magic of International Business .

10 Since any journey is much more rewarding when you are accompanied by others, I also dedicate this edition to my students of four decades whom I had the opportunity to mentor over the Tamer CavusgilAtlanta, GeorgiaThis book is dedicated to my wife, Mari, for her intellect, patience, and adventurous spirit; to Bill and Audrey, and to Hiroshi and Hisako, for being great parents and role models; and to the many students I have had the good fortune to influence over the KnightSalem, OregonThis book is dedicated to my parents, Richard and Marie Riesenberger, for their example, many sacrifices, and love.