Notes INTRODUCTION TO COMMUNICATION

1 MASS COMMUNICATIONMODULE - 1 INTRODUCTION to MassCommunicationNotes 1 INTRODUCTION to Communication1 INTRODUCTION TOCOMMUNICATIONYour birth was a matter of great joy to your parents. With your first cry you toldeveryone that you had arrived in this world. When you were hungry you criedand your mother understood that and gave you milk. As a baby your face toldyour mother that you were not well, or were uncomfortable. Months later whenyou uttered the first words your parents were thrilled. You also started wavingyour hands or nodding your head to say bye or yes or no . Then slowly youstarted speaking. You asked questions because,you wanted to know about thingsaround you.

2 Later when you went to school you learned the alphabets. Todayyou can gesture, speak and write to express yourself or, for the purpose of thisstudy, shall we say, communicate with what is COMMUNICATION ? In this lesson, you will learn what it is, how andwhy we communicate and different types of studying this lesson, you will be able to do the following :zexplain the meaning of COMMUNICATION and why human beings communicate;zstate how we communicate, nonverbally or verbally;zlist different types of COMMUNICATION ;zdiscuss the meaning of intrapersonal COMMUNICATION ;zexplain interpersonal COMMUNICATION and its importance;zdifferentiate between group COMMUNICATION and public UNDERSTANDING HUMAN COMMUNICATIONWhen we think of exchanging our ideas with others or giving some informationto others, we do it in two COMMUNICATIONMODULE - 1 NotesIntroduction to MassCommunication 2 INTRODUCTION to : Two people exchanging pleasantriesWe either speak and tell or we just do it without words.

3 When we look back inthe history of mankind we find that early man could not speak as we do : Early manWords and languages, as we use today, developed much later in human COMMUNICATIONMODULE - 1 INTRODUCTION to MassCommunicationNotes 3 INTRODUCTION to CommunicationWE COMMUNICATE TO:INFORMMISINFORMCOUNSELSELLBUYCONFUSEC ONFIRMADVISETEACHLEARNREVEALPERSUADEACCE PTAFFIRMCLARIFYMOTIVATECRITICISEDENYCONC EALH owever, early human beings expressed their feelings and experiences withoutusing any face, expressions and use of head and other organs (body parts) like thehands, could tell others many things. Later language developed and people usedwords to speak to others or convey feelings.

4 With alphabets, writing gave yetanother powerful tool to convey thoughts, ideas and WHY DO WE COMMUNICATEWe live in a society. Besides ourselves, there are others who may be rich orpoor, living in big houses or in huts, literate or illiterate. They may also belong todifferent religions and communities, often speaking different languages. But still allof them can speak or interact with one another. Such interaction is essential forsocieties to survive. We ask questions and get answers, seek information andget discuss problems and come to conclusions. Weexchange our ideas and interact with others. Fordoing all these we use COMMUNICATION .

5 Imagine asituation where we are not able to speak and inter-act with others or think of a family living in the samehouse without speaking to each other? Such situa-tions can create plenty of problems. When we getangry don t we stop talking to our friends or familymembers at least for some time? Soon we talk itover or discuss matters and begin normal conver-sation. If we do not speak to each other we cannotunderstand each COMMUNICATION can helpus to understand each other and solve what is COMMUNICATION ? WHAT IS COMMUNICATION ?So far we have seen how we use COMMUNICATION . Now let s try and definecommunication. But defining COMMUNICATION is not very easy.

6 It means manythings to many people. Unlike definitions of a theory or some scientific term COMMUNICATION has no definition accepted by all know that when we convey something by words, we may call it a you are used to a mobile phone you would know the term SMS . This SMSis the short form for Short Message Service . Here the messages are shortsentences or just a word or a phrase or a sentence like I am in a meeting . Please call me at 4:00 or congratulations or see you at home . Theseare all messages. They are short and when someone receives them they understand it. For example, take the message I am in a meeting.

7 Please callMASS COMMUNICATIONMODULE - 1 NotesIntroduction to MassCommunication 4 INTRODUCTION to Communicationme at 4:00 . It does not need any explanation. The moment you read it,you can understand it. Suppose someone has passed an exam. Just send amessage congratulations . The person who gets it immediately follows it. Soshall we use these two words, namely message and understand , and definecommunication. Let s : Mobile phone showing a message received COMMUNICATION is a message understood . Unless a message is understoodwe cannot say that COMMUNICATION has taken place. Let s send a message tosomeone else s phone, where came first.

8 The person who gets this messagewould wonder what it means. It does not make any sense. The receiver of themessage just does not understand it. So for COMMUNICATION to take place, thereare two conditions. First, there should be a clear message. Secondly, that messagemust be understood by the receiver, for whom it is meant. In society, we allinteract with Without interactions, a society cannot survive. Socialinteraction is always through messages. So we can also define COMMUNICATION inthe following words. COMMUNICATION is social interaction through messages. Think of telling someone, It is very warm today or I am bored withthe history classes.

9 In both these cases, we are communicating what weexperience . The weather being warm is what you feel or experience bored with a subject is a different feeling which needs some amount ofeducation or experience in a class room. In both cases we are sharing ourfeeling or experience with someone else. So we may say that communicationis sharing of experience. MASS COMMUNICATIONMODULE - 1 INTRODUCTION to MassCommunicationNotes 5 INTRODUCTION to CommunicationFig. : Two people meeting each otherCan you think of a situation where you cannot communicate with others? Insociety, we need each other for various things. Unless you communicate with adoctor how will the doctor know what your health problem is.

10 If you want tobuy something you have to tell the seller of the goods what you are looking forand you may also ask for the price. Think of a home where parents and childrendo not communicate with each other. Think of a classroom where the teacher cannotor do not communicate. COMMUNICATION therefore is essential for our QUESTIONS any five reasons why we the term whether the following statements are true or ) COMMUNICATION is a message ) Social interaction through messages is )Sharing of experience cannot be called COMMUNICATION . HOW DO WE COMMUNICATE?Have you heard the story of six people (who could not see) who went to see anelephant?