Example: tourism industry

OBSERVATION AND QUALITATIVE FIELDWORK

" Notes, video of behavior/interactions (reduction in behavior ... " Rules to count an observation must be impartial ... Construct a tally sheet 13 . Latent vs. Manifest Content ! Latent vs. Manifest Content # Latent content is an indicator of the underlying

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  Sheet, Observation, Behavior, Tally, Tally sheet

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