Transcription of Skype Global Directory
1 If you have aspine, visit our completebrand guidelines Username: skypePassword: What is Skype ? we like/don t are our users? tone of Our Logo dos and Our Our speech Applying the speech bubblesto printed the speech bubbles to online our users a photography and Partnering logos with the Applying partnered The end , imagine i f peoplecould send doughnutsthrough the nearly exact conversation that led to Niklas and Janus creating t it be niceif people could transferstuff between themselvesother than , , i f people couldtransfer their words - like aphone without the without the phonebill.
2 1110 That would be anice thing to we should do is Skype ?It s a bird!Um, no it s a bitof is a piece of software that allows peoplearound the world to talk to each other for , we ve heard this all before. As a company,we re all used to that notion. But then Mister Wu,Smith and Blanc aren t. They may know nothingabout Skype . For all we know, they may thinkthe name is some sort of sexually transmitteddisease, pyramid scheme or a car made in deepest,darkest once again, Skype is for the people. Skype iseverything that a teleco is not: generous, interestedand proactive. We allow people to talk each otherand the world for free.
3 That will always be people who chargefor basic things like talkingand peeing, and give them akick in the stuff simplerand easier, because there senough useless buttons inthe world the whole world theability to make beautiful,lovely, clear and free !that s whywe helloto someone you don tknow at least once aday (even if they rereally miserablelooking). Words we we don t are our users?19 There are millions of Skype users, and the numbersare growing reach our potential we have to know ourcurrent users and seek out new ones. The applicationsfor Skype are infinite.
4 Take a moment to thinkabout who else could use you have an idea, tell someone. Sharing ideas iswhat makes us m 16. I spend a good80% of my lifeshooting holes in my onlinefriends heads. I like Skypebecause now I can put a voiceto my m 38 and am what you d call aheavy user. No fat jokes please. I run a medium-sized business. I ve got all my staffon Skype and am converting my clients like Skype because it saves me money makes me m 73. I got thehang of email a few years backand now there is no stopping me. I like Skype because it lets me keepin touch with my daughter in hard part is converting my m 25 and lovediscovering new things beforemy friends do.
5 I like Skypebecause they are like theunderdog in a sea of big,stinky m 42. I downloadedSkype a few months backbecause a friend abroad nagged tried it once but I couldn t get thesound settings working. He reckonsI need a pair of haven t quite gotSkype yet. Skype is downloaded298 times per minute.(That s 156,428,415 a year*in case you re wondering.)It s likeyou re inthe ,niceisn t it?*Correct at time of print but bound to be laughably inaccurate by instance You could think of us as thatoverly generous Aunt who always insists you havea third helping. We prefer to think of ourselvesas a big group hug, even a present.
6 Yes that s it,we re a present but without the ribbon. The Skype tone of voice is unique. As a companybuilt around our users, the Skype voice is alwaysplain-speaking and products are always explained in the simplestterms. If your mum couldn t understand what isbeing written, then it s not the Skype is an important part of the Skype don t tell one liners, but employ a gentle wit toengage our tone of tget logo is our most valuable asset. We must treatit nicely. Never abuse our logo, it doesn t have armsso it can t fight are two logo variations that cover allpossible applications.
7 One is a simple version forprinted material. The other is a more embellishedversion for online materialOnline material3130 Our Process Cyan CCMYK 100/0/0/0 RGB 0/175/240 HEX 00 AFF0 SKYPEBLUEP antone 376 CCMYK 55/5/100/0 RGB 135/200/10 HEX 87C80 ASKYPEGREENP antone 254 CCMYK 55/100/5/0 RGB 140/40/140 HEX 8C288 CSKYPEPURPLEP antone 116 CCMYK 0/10/100/0 RGB 255/205/0 HEX FFCD00 SKYPEYELLOWP antone 151 CCMYK 0/60/100/0 RGB 255/115/0 HEX FF7300 SKYPEORANGEYou canonly reproducethe Skypelogo in is our handwritten fontthat is good for telling more detailedstories in speech Chaletbook type family is our corporate
8 Font. Not thatany of us wear suits too often. Chaletbook must be usedoutside of speech is a nice, simple font good for anything fromheadlines to text. If in doubt, use also comes in bold. It s called Chaletbook leave the logo some space to wouldn t wear one blue sock and one orangesock. Take a moment to think about how you applythe Skype re not a rules and regulations kind ofcompany, nonetheless here are some examples ofwhat we think is cool and what should be punishableby red-hot Skype poker to the dos and t sit the logo on yucky white or neutral not reverse the logo from backgrounds that are too lightor it s unavoidable to sit the Skype logo on a colour (we preferSkype blue) or photo, use the negative The whole world can talk for free.
9 This is our strapline. To the uninitiated, it is a clearexplanation of the Skype offering. Wherever possible, the Skype logo should appear with the logo has been set in a number of differentformats. Pick the one that best suits the strapline is set in our house font - Chaletbook Bold. is a 50% shade of Skype blue. Never recreate this line in another a company that enables people to talk forfree, the speech bubble is a potent and uniquesymbol to Skype . We will own the speech is a frenetic, energetic brand that isconstantly moving. The speech bubbles must reflectthis energy by always being handmade.
10 Draw them,paint them, just don t computer generate free to add to the ones we ve speech bubbles like this are pretty but need to be in one ofSkype s five colours. Computer generated speech bubbles look rigid and Skypemessage alwaysappears in solid blue speech bubble text is always the same colour as the printed material, whenever there is a mainmessage from Skype , it should appear in white typereversed out from a solid Skype Blue speech shape of the speech bubble is optional - usewhatever shape that best serves the space you aretrying to messages should appear in outlinebubbles in one of the five Skype the speech bubblesto printed canuse anywhere in the world sthe catch?
