Social media marketing strategy: definition ...
eral close terms in the past, including “social media strategy” (Aral et al. 2013; Effing and Spil 2016), “online marketing strategy” (Micu et al. 2017), and “strategic social media mar-keting” (Felix et al. 2017), these either fail to take into con-sideration the different functions/features of social media or
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