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Media Uses and Gratifications: A Review By Bernard Nnamdi Emenyeonu Abstract The issues of how the media affect people, and what people do with the media have presented perennial and perplexing ques-
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archive.lib.msu.eduThe African e-Journals Project has digitized full text of articles of eleven social science and humanities journals. This item is from the digital archive maintained by Michigan
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mjde.usm.myUses and Gratifications Theory Katz, Blumler and Gurevitch pioneered the Uses and Gratification Theory in 1974. But according to McQuail (2010), the theory could be traced from the early 1940’s when researchers started investigating why people listen
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libcontent1.lib.ua.eduThe uses and gratifications theory developed by Elihu Katz provides the foundation for the thesis research. This theory focuses on the actions of the audience in regards to its media use (Severin & Tankard, 2001). During a disaster, the actions of the public shape the resolution to
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Integrating Uses and Gratifications with the Theory of ...
ac-journal.orgKEYWORDS: voting, political news, uses and gratifications, theory of planned behavior, age Contact Information: Direct correspondence to the first author, whom can be reached via email at rmcurnalia@ysu.edu.
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sportspolitik.comUses and gratifications theory has been adopted by many communication researchers as a lens through which to examine audiences on the Internet because of the active nature of Internet audiences.
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