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THE CUSTOMER VALUE GAP: RE-CALCULATING ROUTE

more than in financial services, and that Big Tech1, growing extremely quickly, will be entering the industry in force in the coming years. 1 By “Big Tech” we refer to the top 10 consumer-facing brands by market value: Alibaba, Amazon, Apple, Facebook, Google, Microsoft, Netflix, Priceline,

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  Services, Route, Customer, Value, Industry, Financial, Financial services, Calculating, Customer value gap, Re calculating route

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