Trepoint ECRM 6 Human Needs - …

1 Understanding the 6 Human NeedsFEBRUARY 6, 2018By Bill Carmody, CEO of Trepoint2 INTRODUCTIONS 2016 Trepoint , IncBill Carmody CEO, TREPOINTThe purpose of my life is to be an inspirational leader who solves problems and creates breakthroughs in myself and others. The purpose of Trepoint is to deliver breakthrough marketing and innovation that is as powerful as the clients we serve. 5 THE SIX Human NEEDSSixHumanNeeds 2016 Trepoint , IncCERTAINTYVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTION6 2016 Trepoint , IncVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTION1 / CERTAINTYF eeling this will make me happyFlavor I will enjoy the tasteSensation I will feel more awakePrice I know exactly what this costsHistory This has worked for me beforeConfidence Someone I trust told meTHE SIX Human NEEDS7 THE SIX Human Needs 2016 Trepoint .

2 IncSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTIONCERTAINTY 2 / VARIETYS urprise Something unexpectedChange A break from the routineVariation Slightly different Seasonality Appropriate timingUpdated Made better in some wayLuck A chance to win something8 THE SIX Human Needs 2016 Trepoint , IncVARIETYLOVE ANDCONNECTIONGROWTHCONTRIBUTIONCERTAINTY 3 / SIGNIFICANCEP revious Order I remember your orderAward Customer of the monthSpecial Line I m your best customerSecret Menu I m in the tribe that knowsLevel Up I ve achieved the next levelBadge of Honor I m part of the brand9 THE SIX Human Needs 2016 Trepoint , IncVARIETYSIGNIFICANCEGROWTHCONTRIBUTION CERTAINTY4 / LOVE ANDCONNECTIONS mile You belong hereName Recognition I know who you areIdentity I m part of this tribeAppreciation Thank youShare & Care Who else should we knowGood Vibes Makes you feel special10 THE SIX Human Needs 2016 Trepoint , IncVARIETYSIGNIFICANCELOVE ANDCONNECTIONCONTRIBUTIONCERTAINTY5 / GROWTHS tronger I m becoming betterImprovement A little better each dayStretch Not easy, but worth itEnergized Full of vitality Healthy I feel better about myself New Trying something better for me11 THE SIX Human Needs 2016 Trepoint .

3 IncVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCERTAINTY6 / CONTRIBUTIONC ause Something I supportDonation I want to help outVolunteer Even more I can do Give Back Sharing what I haveDifference What I m doing mattersShare Random act of kindness Applying What You ve Just Learned1213 WHICH NEED IS THE HAPPY KIDS SIGN SATISFYING? 2016 Trepoint , IncSixHumanNeeds CERTAINTYVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTION1314 THE SIX Human Needs : HOW ABOUT SHOP WITH CONFIDENCE ? 2016 Trepoint , Inc14 SixHumanNeeds CERTAINTYVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTION15 THE SIX Human Needs : WHAT NEED TO MAGAZINES APPEAL TO? 2016 Trepoint , Inc15 SixHumanNeeds CERTAINTYVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTION16 THE SIX Human Needs : HOW ABOUT GIFT CARD DISPLAYS?

4 2016 Trepoint , Inc16 SixHumanNeeds CERTAINTYVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTION17 THE SIX Human Needs : WHAT ABOUT WALMART S DISPLAY IN AISLE 12? 2016 Trepoint , Inc17 SixHumanNeeds CERTAINTYVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTION18 THE SIX Human Needs : AND THIS MOVEMENT TOWARD HEALTHY CHOICES ? 2016 Trepoint , Inc18 SixHumanNeeds CERTAINTYVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTION19 THE SIX Human Needs : WE RE HELPING YOU MAKE HEALTHY LITTLE CHANGES #ONELITTLECHANGE 2016 Trepoint , Inc19 SixHumanNeeds CERTAINTYVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTION20 THE SIX Human Needs : WHAT IS THE VALUE OF A CONTRIBUTION-DRIVEN MESSAGE AT CHECK OUT? 2016 Trepoint , Inc20 SixHumanNeeds CERTAINTYVARIETYSIGNIFICANCELOVE ANDCONNECTIONGROWTHCONTRIBUTIONT hank 2223 ABOUT TREPOINTT repoint delivers breakthrough marketing and innovation that is as powerful as the clients we serve.

5 With a blend of CPG and B2B Enterprise clients, we have consistently cracked the code on our client's customer journey. In doing so, we help you get discovered by your ideal customer, then engage with these customers in the ways that lead them to buy your products and ultimately become raving fans. The purpose of business today is NOT to get customers. Today, the purpose of business is to get customers that get you more customers. We welcome the opportunity to work with you to deliver outstanding marketing programs that matter. 2016 Trepoint , IncNEW YORKKANSAS CITYSAN (646) 867-2252