BRIDGING THE QUALITATIVE–QUANTITATIVE …

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RESEARCH ESSAYBRIDGING THE qualitative quantitative DIVIDE:GUIDELINES FOR CONDUCTING MIXED METHODSRESEARCH IN INFORMATION SYSTEMS1Viswanath VenkateshDepartment of Information Systems, Walton College of Business, University of Arkansas,Fayetteville, AR 72701 A. BrownManagement Information Systems Department, Eller College of Management, University of Arizona,Tucson, AZ 85721 BalaOperations and Decision Technologies, Kelley School of Business, Indiana University,Bloomington, IN 47405 methods research is an approach that combines quantitative and qualitative research methods in thesame research inquiry. Such work can help develop rich insights into various phenomena of interest thatcannot be fully understood using only a quantitative or a qualitative method. Notwithstanding the benefits andrepeated calls for such work, there is a dearth of mixed methods research in information systems.

RESEARCH ESSAY BRIDGING THE QUALITATIVE–QUANTITATIVE DIVIDE: GUIDELINES FOR CONDUCTING MIXED METHODS RESEARCH IN INFORMATION SYSTEMS1 Viswanath Venkatesh Department of Information Systems, Walton College of Business, University of Arkansas, Fayetteville, AR 72701 U.S.A. …

  Methods, Quantitative, Qualitative, Bridging, Bridging the qualitative quantitative