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Customer Segmentation - MIT OpenCourseWare

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Reasons for Customer Segmentation ... size, profitability, participation in various vertical markets, geographicalical markets, geographical coverage z The most attractive customer usually is the one that ... The most critical dimensions for customer The most critical dimensions for customer segmentation are: z Customer Attitudes - Castrol ...

  Customer, Profitability, Segmentation, Mit opencourseware, Opencourseware, Customer segmentation

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