Managing Customer Value - CIMA

← Back to document page

ManagingCustomer ValueByMarc J. EpsteinandKristi YuthasMANAGEMENT ACCOUNTING GUIDELINEMANAGEMENTSTRATEGYMEASUREMENTPu blished by The Society of Management Accountants of Canada, the AmericanInstitute of Certified Public Accountants and The Chartered Institute ofManagement 2007 by The Society of Management Accountants of Canada (CMA Canada), the American Institute of CertifiedPublic Accountants, Inc. (AICPA) and The Chartered Institute of Management Accountants (CIMA). All Rights part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, withoutthe prior written consent of the publisher or a licence from The Canadian Copyright Licensing Agency (Access Copyright).

profitability,segmentation,customer costs and margins,loyalty,retention,and customer lifetime value (CLV) STRATEGY MEASUREMENT MANAGEMENT. ... MANAGING CUSTOMER VALUE Customer lifetime value . STRATEGY MEASUREMENT MANAGEMENT customer profitability customer 3: Measure customer Lifetime value.

  Customer, Value, Profitability, Managing, Segmentation, Managing customer value, Managing customer value customer, Customer profitability customer