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Search results with tag "Service dominant logic"
顧客価値の変化が製造業の 「価値を生み出すプロセス」に与 …
www.u-hyogo.ac.jp(出典：近藤（2012）p.83より引用 原文：R.F.Lusch & S.L.Vargo “Evolving to a new dominant logic for marketing”The Service Dominant Logic of Marketing : Dialog, Debate and Directions p.11 2006, M.E.Shape ) 又、近藤（2012）では、製造業企業のサービス化には発展の段階がある …
Service Dominant Logic (Vargo and Lusch 2004)
business.illinoisstate.edu7 This traditional perspective posits brand equity as an asset, or alternatively, as the value of a brand. They then revisit the history of the brand literature to identify the changing perspective of