Search results with tag "Dominant logic"
顧客価値の変化が製造業の 「価値を生み出すプロセス」に与 …
www.u-hyogo.ac.jp(出典：近藤（2012）p.83より引用 原文：R.F.Lusch & S.L.Vargo “Evolving to a new dominant logic for marketing”The Service Dominant Logic of Marketing : Dialog, Debate and Directions p.11 2006, M.E.Shape ) 又、近藤（2012）では、製造業企業のサービス化には発展の段階がある …
Overview of 3.3V CAN (Controller Area Network) Transceivers
www.ti.comSLLA337 Overview of 3.3V CAN (Controller Area Network) Transceivers 3 Recessive Logic H Dominant Logic L Recessive Logic H Time, t Typical Bus Voltage
【論文】 価値共創とイノベーション：2つの事例の分析をも …
www.bus.nihon-u.ac.jpるService-Dominant Logic（S・D Logic）という考え方を提唱した。同様にPrahalad & Ramaswamy（2004）もまた市場を企業間の競争の場として捉えるのではなく、企業と顧 客の共創の場として捉えることで新しい価値が創造される可能性を指摘した。
The Effects of Digital Marketing on Customer Relationships
epub.lib.aalto.fiThe dominant logic of marketing is shifting from the exchange of goods toward service, interactivity, connectivity and ongoing relationships (Vargo and Lusch 2004). Technological innovations, new channels, and changing media environments facilitate this
7. The three-stage model of service consumption
web2-bschool.nus.edu.sgThe service-dominant logic also supports that service should be defined as a process (rather than a unit of output) and refers to the application of competencies ... (Vargo and Lusch 2004, p. 7). Consistent with this reasoning, academics gradually shifted from an output focus adapted from the goods literature to a process focus. Several models ...