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AFFILIATE MARKETING HANDBOOK - Interactive …

AFFILIATE MARKETINGHANDBOOKOCTOBER 2016 The 2016 AFFILIATE MARKETING HANDBOOK was compiled by the IAB AFFILIATE MARKETING Working of the IAB AFFILIATE MARKETING Working Group: Anthony Capano Rakuten MarketingRicha DaniColumbusRoger LeeAPDV erity BeardAllure MediaZane McIntyreCommission FactoryIsabell Schneider MediaComChris GarnerCashrewardsMatthew Sheppard Navigate DigitalMediaCom is the The Content + Connections Agency , working on behalf of its clients to leverage their brands entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content defined as any form of consumer messaging as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System is a digital connections agency driven by a blend of performance and experience expertise underpinned by data and technology.

look more in-depth at the business models that affiliates employ to drive actions for the advertiser. For now, let’s just dispel a common misconception: Affiliate Marketing isn’t just banner advertising, in fact, most campaigns will get less than 10% of their sales as a result of banner advertising. Consumers

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  Business, Handbook, Drive, Marketing, Affiliates, Affiliate marketing handbook

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