Transcription of AN INTRODUCTION TO PUBLIC RELATIONS CHAPTER 1
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AN INTRODUCTION TO PUBLIC RELATIONS CHAPTER 1
AN INTRODUCTION TO. CHAPTER 1. PUBLIC RELATIONS . e ut rib LEARNING OBJECTIVES. t is Define PUBLIC RELATIONS . d Identify key areas within PUBLIC RELATIONS . or Distinguish between PUBLIC RELATIONS and similar disciplines. Understand the influences of other disciplines on PUBLIC RELATIONS . s t, po INTRODUCTION What do you think of when you hear the term PUBLIC RELATIONS ? Take a moment and jot down your first impressions. After reading this CHAPTER , reflect back on your notes and , see what has or has not changed in your thinking about the field. py In the mind of the general PUBLIC , our field is often associated with fictional charac- ters such as Samantha Jones in Sex and the City or Olivia Pope in Scandal. Some even refer to us derogatively as spin doctors, meaning that our job is to make something co seem better than it is.
As practitioners, we have our own view of the field. The Public Relations Society of . America (PRSA), our largest professional organization, defines public relations as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics” (Public Relations Society of America, 2020). Lewis, a
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