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288 Chapter 9 Writing for Social MediaChapter OutlineLearning ObjectivesFrontline Media Writing Profile: Jason Carlton, Social Media Manager, Intermountain Medical CenterIt s Both Personal and ProfessionalThe Media Industry and Social MediaPlanning Social Media CampaignsSocial Media ObjectivesSocial Media Campaign Audience AnalysisThe Social Media Campaign AuditIndustry Social Media AnalysisThe Social Media Content PlanFormatting the Social Media Content PlanSocial Media Content Plan: Classic Glass PhotographyThe War Room: Setting a Content CalendarTesting, Evaluating, and Adjusting Your Social Media Campaign PlanSocial Media CopywritingStyle Strategy for Social MediaPersonality in Social Media CopyCraft Essential: Write a Social Media Style Guide for Your Campus NewspaperKey Style Elements for Social Media CopyBrevityConversational ToneActive VoiceAction VerbsSocial Media Copywriting: Length MattersShort-Form Social Media CopywritingProblem Solution FormulasPro Strategy Connection: Write a Series of Tweets About a School Sports EventMiddle-Form Social Media WritingSummaryKey TermsDiscussion QuestionsChapter ExercisesAdditional ResourcesCopyrigh

CHAPTER 9. Writing for . Social Media. Chapter Outline. Learning Objectives. Frontline Media Writing Profile: Jason Carlton, Social Media . Manager, Intermountain Medical Center It’s Both Personal and Professional. The Media Industry and . Social Media Planning Social Media Campaigns.

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