Transcription of Are Porter’s Five Competitive Forces still Applicable? A ...
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Are Porter’s Five Competitive Forces still Applicable? A ...
Are Porter s Five Competitive Forces still Applicable? A Critical Examination concerning the Relevance for Today s Business Author: Fabian D lken University of Twente Box 217, 7500AE Enschede The Netherlands Abstract, Porter s Five Forces model is a powerful management tool for analysing the current industry profitability and attractiveness by using the outside-in perspective. Within the last decades, the model has attracted some criticism because of the developing Internet economy. Due to an increasing significance of Digitalization, Globalization and Deregulation, the industry structure of the Old Economy changed fundamentally.
The benefits of the competitive forces framework are examined below but also the forces and their underlying influential factors are discussed. After introducing the model the next part is about limitations and criticism of Porter`s Five Forces. Afterwards, the second part deals with impacts of the three new forces: (1) Digitalization,
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