Transcription of Communication Models and Theories
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Communication Models and Theories
1 Communication Models and Theories Simplest model of Communication reflects the work of Shannon and Weaver. model consists of a sender, a message, a channel where the message travels, noise or interference and a Models and Theories Often, communicators blame the audience for not accepting a message, but it is often that the sender, encoding process or channels chosen were not applied Models and Theories This first model is missing an essential step in the communications process feedback. Without feedback, we don t know if the receiver received or understood our Models and TheoriesOvercoming barriers to effective Communication : Design and deliver message so that it gets the attention of intended audience. Relate to common experiences between the source and destination. Offer a way to meet personality needs appropriate to the group situation the receiver is in at the time you want that receiver to Models and TheoriesFrom Wilbur Schramm: Communication is something people do.
2 Communication Models and Theories Often, communicators blame the audience for not accepting a message, but it is often that the sender, encoding process or channels chosen were not
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