Transcription of Course 12: Competitive Intelligence (PIntelligence …
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Course 12: Competitive Intelligence (PIntelligence …
Course 12: Competitive Course 12: Competitive Course 12: Competitive Course 12: Competitive Intelligence (PIntelligence (PIntelligence (PIntelligence (Part 1 of 2) art 1 of 2) art 1 of 2) art 1 of 2) Prepared by: Matt H. Evans, CPA, CMA, CFM This Course provides an overview of how Competitive Intelligence works, including some of the techniques used to conduct Competitive Intelligence . This Course is recommended for 2 hours of Continuing Professional Education. In order to receive credit, you will need to pass a multiple-choice exam which is administered by installing the exe file version of this short Course . The exe file can be downloaded from Note: This Course continues with Part 2 Analytical models, CI Systems, and more advanced topics. Excellence in Financial Management 2 Basic Concepts There is a Chinese saying: Know thy-self, know thy competition, and get it right almost every time.
5 In their book Outsmarting the Competition, authors John J. McGonagle, Jr. and Carolyn M. Vella provide these guidelines on when to use competitive intelligence:
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