Transcription of Customer Segmentation: Is It Improving Your Bottom Line?
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Customer Segmentation: Is It Improving Your Bottom Line?
- 1 - Copyright Select Strategy 2001 - 2012. All Rights Reserved. Customer segmentation : Is It Improving your Bottom Line? Customer segmentation , an often misused buzz word in the business vocabulary, is the process of dividing customers with similar attributes into homogeneous groups and targeting those homogeneous groups differently. This process has the potential to affect various choices from what products to sell to whom, where and when and how to market and sell the products. The first question you may ask is: Should a business segment its market into homogeneous groups of customers to better serve their customers and improve profitability?
Customer segmentation, an often misused buzz word in the business vocabulary, is the process of dividing customers with similar attributes into homogeneous groups and targeting those homogeneous groups differently.
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