Transcription of Efficiency metrics for nonprofit …
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Efficiency metrics for nonprofit …
Journal of Management and marketing Research Efficiency metrics for nonprofit , Page 1 Efficiency metrics for nonprofit marketing / fundraising and service provision a DEA analysis Linda L. Golden University of Texas at Austin Patrick L. Brockett University of Texas at Austin John F. Betak University of Texas at Austin Karen H. Smith Texas State University-San Marcos William W. Cooper University of Texas at Austin ABSTRACT Efficiency in both marketing / fundraising and production of services is an important managerial concern for charitable organizations. Nonprofits evaluation, however, suffers from the lack of viable, generally accepted metrics to measure performance. In this paper, a method for metric determination is introduced that separately evaluates the Efficiency of fundraising and the ultimate service provision in arts and heritage charities, using a two stage Data Envelopment Analysis (DEA).
Journal of Management and Marketing Research Efficiency metrics for nonprofit, Page 1 Efficiency metrics for nonprofit marketing/fundraising and service
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