Transcription of Explaining the Consumer Decision Making Process
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Explaining the Consumer Decision Making Process
7 Journal of International Business Research and Marketing, vol. 2, issue 6, pp. 7-14, September 2017 Journal of International Business Research and Marketing Volume 2, Issue 6, 2017 journal homepage: Explaining the Consumer Decision - Making Process : Critical Literature Review Alina Stankevich The Faculty of Behavioural, Management and Social sciences (BMS), University of Twente, Enschede, the Netherlands ABSTRACT 2017 Research Leap/Inovatus Services Ltd. All rights reserved. DOI: URL: In the last years, research investigating Consumer behaviour and how their Decision - Making Process has advanced and has become an important topic in the marketing society and literature. To advance the research further, this paper presents an extensive literature review of academic publications in the area of buying Decision - Making Process in marketing and its status.
The consumer behaviour has always been a hot marketing topic, due to the fact that knowing how and why consumers act in a certain way making ... intelligence activity, design activity, and choice activity. Simon argues that decision-making is a cognitive process
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