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Factors Influencing Consumer Buying Behaviour: A Case …

Global Journal of Management and Business Research: E Marketing Volume 14 Issue 5 Version Year 2014 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Factors Influencing Consumer Buying Behaviour: A Case Study By E. Thangasamy & Dr. Gautam Patikar Nagaland University, India Abstract- Globally, the term, marketing is not a new phenomenon. It has become the focal point of any business. No commodities can move from a production point to a consumption point without putting the marketing machinery at work.

investigation by the researchers in every nook and corner of the world. In India, many studies have been undertaken by various researchers on varied products in fits and starts. Focus of this paper is to analyze the consumer buying behaviour of the selected durable goods in Nagaland, to examine the factors inducing the buying behaviour of the

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