Transcription of From Strategy to Business Models and to Tactics
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From Strategy to Business Models and to Tactics
Copyright 2009 by Ramon Casadesus-Masanell and Joan Enric Ricart Working papers are in draft form . This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. From Strategy to Business Models and to Tactics Ramon Casadesus-Masanell Joan Enric Ricart Working Paper 10-036 From Strategy to Business Models and to Tactics * Ramon Casadesus-Masanell Joan Enric Ricart November 2009 Abstract The notion of Business model has been used by Strategy scholars to refer to the logic of the firm, the way it operates and how it creates value for its stakeholders.
From Strategy to Business Models and to Tactics* Ramon Casadesus-Masanell† Joan Enric Ricart‡ November 2009 Abstract The notion of business model has been used by strategy scholars to refer to “the logic
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