Global pharmaceutical industry report - EY

Global pharmaceutical industry report 2010. Progressions pharma Welcome To our clients and friends: Given the extraordinary challenges facing pharmaceutical companies, it is not surprising that recent issues of Progressions, our annual report on the pharmaceutical industry , have focused on the seismic changes taking place in the industry and the strategic decisions being made by executive leadership teams. To that end, our last two issues have put a spotlight on how companies are shifting from organizing for top-line growth to managing innovation for bottom-line returns. Our report this year moves beyond a focus on how companies are changing internally and broadens the aperture to see how the entire industry is morphing into a new ecosystem, with new players, one that we have named pharma The shifts discussed in this year's report promise to dwarf anything the indu

ii Progressions 2010 Pharma 3.0: the healthy outcomes ecosystem Pharmaceutical companies have been moving to reinvent their business models in recent years, driven by trends

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  Pharmaceutical, Industry, Pharma, Pharmaceutical industry

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