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International Journal of Doctoral Studies Volume 6, 2011 Guiding the Use of Grounded Theory in Doctoral Studies An Example from the Australian Film Industry Michael Jones and Irit Alony Faculty of Commerce, University of Wollongong, Wollongong, Australia Abstract Selecting the most appropriate research method is one of the most difficult problems facing a Doctoral researcher. Grounded Theory is presented here as a method of choice as it is detailed, rigorous, and systematic, yet it also permits flexibility and freedom. Grounded Theory offers many benefits to research in Information Systems as it is suitable for the investigation of complex multifaceted phenomena.
Guiding the Use of Grounded Theory . servations or data” (Martin & Turner, 1986, p. 141). Grounded Theory provides a detailed, rigor-ous, and systematic method of analysis, which has the advantage of reserving the need for the
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