Transcription of How small businesses master the art of competition …
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How small businesses master the art of competition …
121156 Journal of Management and Marketing Research How small business, page 1 How small businesses master the art of competition through superior competitive advantage Martin S. Bressler Southeastern Oklahoma State University ABSTRACT Identifying and developing sustainable competitive advantage could be considered one of the most critical activities for a new business venture. The process can often be challenging to the typical small business owner, as the process can often be both difficult and time consuming. Developing competitive advantage can be especially demanding for small and new emerging businesses operating in industries where many other businesses already compete. Unfortunately, some new entrepreneurs lack an understanding of the process and/or fail to recognize the importance of developing sustainable competitive advantage for their business venture.
121156 – Journal of Management and Marketing Research How small business, page 3 businesses selected differentiation as a basis for their competitive strategy.
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