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MARKETING

Introduction to MARKETING ---------------------------------------- ---------------------------------------- ---------------------------------------- ------------ 1. 2 ---------------------------------------- ---------------------------------------- ---------------------------------------- --------------- MARKETING management MARKETING . management . (TEXT AND CASES IN INDIAN CONTEXT). Dr. K. Karunakaran , MBA, PGDMM, PGDBA, AMT., Visiting Professor And Academic consultant For MBA Institutions under VTU and BU. Bangalore. MUMBAI NEW DELHI NAGPUR BENGALURU HYDERABAD CHENNAI PUNE LUCKNOW AHMEDABAD. ERNAKULAM BHUBANESWAR INDORE KOLKATA GUWAHATI. Introduction to MARKETING ---------------------------------------- ---------------------------------------- ---------------------------------------- ------------ 3.

Academic Consultant For MBA Institutions under VTU and BU ... ----- Marketing Management Objectives of Pricing Factors Influencing Pricing Decisions Pricing Strategies Steps in Pricing Procedure Price and Terms of Sale Special Pricing Strategies ... Buyer Behaviour Models.

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