Transcription of Marketing to the Generations
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Journal of Behavioral Studies in Business Marketing to the Generations , Page 1 Marketing to the Generations Kaylene C. Williams California State University, Stanislaus Robert A. Page Southern Connecticut State University ABSTRACT Each generation has unique expectations, experiences, generational history, lifestyles, values, and demographics that influence their buying behaviors. Accordingly, many companies are reaching out to multi-generational consumers and trying to understand and gain the attention of these diverse buyers.
Journal of Behavioral Studies in Business Marketing to the Generations, Page 2 INTRODUCTION Not every generation is alike, nor should they …
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