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MODELS OF COMMUNICATION - jacs...

ENG001 COMMUNICATION ARTS 1 MODELS OF COMMUNICATION Page 1 ARISTOTLE S model OF COMMUNICATION : Aristotle, a great philosopher initiated the earliest mass COMMUNICATION model . He proposed the model before 300 and found the importance of audience role in the COMMUNICATION chain. This model is more focused on public speaking than interpersonal COMMUNICATION . Aristotle model of COMMUNICATION is formed with 5 basic elements (i) Speaker, (ii) Speech, (iii) Occasion, (iv) Audience and (v) Effect. Aristotle advises speakers to build speech for different audience on different time (occasion) and for different effects. Speaker plays an important role in Public speaking.

ENG001 – COMMUNICATION ARTS 1 MODELS OF COMMUNICATION Page 5 Encoder – Who does encoding or Sends the message (message originates) Decoder – Who receives the message Interpreter – Person trying to understand (analyses, perceive) or interpret Note: From the message starting to ending, there is an interpretation goes on.Based on this interpretation …

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